Curriculum: Coming Soon - Retail Management Graduate Certificate

July 31, 2021
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curriculum icon Curriculum at a Glance

The certificate includes one core course (two semester credits) and four to five elective courses (10 semester credits). The prerequisite Marketing Foundations course is required for students without a marketing background.

Marketing certificate curriculum: 

  • Prerequisite, 1 credit
  • Core, 2 credits
  • Electives, 10 credits

To learn more about our coursework, review a sample curriculum.

Consumer Insights

The class focuses on the method, theory, and practice of consumer research designed to uncover consumer insights. The goal of the class is to learn the skills necessary to plan and execute a qualitative research project that will lead to actionable consumer insights. Students will complete a project and may be asked to sign a non-disclosure agreement.

Retailing Strategy

This course gives an overview of the retailing industry with an emphasis on the cutting edge strategies, technologies and success stories by major retailers originating in the U.S. and beyond. The course introduces retailing from both theoretical and managerial perspectives, with a special emphasis on the most current developments in the industry. Major topics covered include the basic principles of retailing, retailing research,winning strategies of successful retailers (including use of store atmospherics, customer service, CRM and technology) and their success stories, as well as the rampant globalization of the retailing industry.

Marketing Strategy for Managers

This course aims to develop a conceptual framework for strategic planning and introduce a handful of analytical tools. Importantly, strategy involves wrestling with knotty problems and testing solutions in a group context. Therefore, we develop descriptive familiarity and some analytical prowess around real problems and develop vital points of reference we can utilize in future, analogous circumstances. We analyze marketing cases that pivot on substantial, contemporary issues involving branding, market selection, business definition, program development and management, among others.

Buyer Behavior

Consumer behavior is the study of human responses to products, services, and the marketing of these products and services. The topic is of critical importance to managers because the focus on the consumer is the key contribution of marketing to business practice; other business functions (e.g.,finance, accounting, production) ignore the consumer. Managers who really understand the consumer develop better products and services, and also market their products and services more effectively.

Seminar: Location Theory and Analysis

This course starts with a review of classic location theories, location of service centers (Christaller's central place theory), including agriculture land use models (the Von Thunen model), and industrial location (Weber's model). More contemporary location models will be then discussed, such as spatial interaction models, trade area analysis, spatial diffusion models, cellular automaton models, network analysis. The conceptual models for covering problems, P-Center problems and P-Median problems will be introduced as well. Linear programming, as a common techniqueused in location analysis, will also be introducedin this seminar. The focus of this course on how each of the above models works. By completing thiscourse, students are expected to be able to apply the models to their own research.

Supply Chain Strategy and Analysis

Presents an overview of issues relating to the design and operation of an organization's supply chain. Information is presented as a mix of technical models and applied case studies. Topics may include inventory planning, logistics, sustainability, global operations, supply chain collaboration and contracting.

Real Estate Development

The purpose of this course is to review property trends and market analysis techniques, as well as the general process of development from a business perspective. The emphasis is upon market and feasibility analysis methods as applied to real estate. In addition, the purpose of this course is to explore different negotiation strategies and models within the context of well prepared real estate and development projects, and use whatever methodologies are appropriate in preparation for the negotiation cases. This course will require graduate students to undertake an additional piece of written assessment to complete the requirements of the course.

Advertising and Marketing Communication

The purpose of this course is to introduce students to elements of advertising and promotion.The course is designed from the perspective of managers who will need to make decisions about marketing communications programs. Topics covered include: setting objectives, positioning, target audience selection, creative strategy, media strategy, advertising research and evaluation. The marketing communications program is seen as one part of the overall marketing mix. The material covered in the course is relevant for all types of organizations (large, small, public, or private).

Influence Strategies

Social influence refers to the attempt of one party to gain compliance from another party. It is a universal feature of human existence and widely practiced by sellers. This course will examine principles of social influence and their applications in marketing. Based on noted psychologist Robert B. Cialdini's authoritative book "Influence: Science and Practice" students will learn the psychological secrets underlying powerful persuasion techniques used by advertisers, sales professionals, direct marketers, politicians, religious cults, and others.

Digital Marketing Tools

This course explores use of digital technologies as they are used for the marketing, selling, and the distribution of goods and services. New developments unfold rapidly in this arena, hence course content changes as appropriate. The goal is to develop an understanding of the opportunities and limitations of digital tools for marketing and how these tools support marketing strategy.

Branding Strategy

This course will explore a range of issues related to the strategic management of Brands including an overview of Brands and Brand Management, brand equity/brand positioning, designing and implementing Brand strategies, and managing Brand Equities across geographic boundaries. Emphasis will be on applying the Strategic Brand Management theory to practical application/case studies. The class will focus on Strategic Brand Management principles which are relevant across a wide range of Branding situations (consumable and non-consumable products, services, retail outlets,people, organizations, places, and even ideas like a political or social cause).

Study Abroad

Twelve day study tour/seminar conducted in coordination with a selected partner institution. Activities will including lectures from local experts and faculty, company and governmental agency visits, and cultural activities. Students will complete two assignments upon return to UC. The first assessment will be a cultural journal. Students will complete 8 journal entries of 2-3 pages each. The second assignment is to develop a business plan for entry into the market of the selected country.

Study Abroad Chile: Doing Business in Chile

Eight to nine day program conducted in coordination with our partner university in Chile: Universidad del Desarrollo-Santiago. You will attend seven class session at UC prior to departure that will focus on basic background information on business, politics, economics, and travel logistics. In Chile the focus will be on start-up businesses, innovation, and existing Chilean and multinational businesses. The program will include meetings with entrepreneurs, managers of Chilean and multi-national business, and classrooms session on local business. Assignments will be project-based and tailored to your specific company visits.

Study Abroad - China

One to two -week study tour/seminar conducted in coordination with partner universities in China. You will visit one or more major Chinese business centers (e.g., Beijing, Shanghai, Guangzhou, Chongqing, Hangzhou, Xiamen, or other locations). Prior to travel, you will have seven class session at UC that will focus on the Chinese economy, political environment and business culture. You will also have sessions that will help you integrate the experience into your academic and career development. At each location you will have a variety of activities including lectures from local experts and faculty, company and governmental or non-governmental agency visits, and cultural activities. Program will be project focused and you will work with a specific client company in China to address problems of doing business in China. Firms may be Chinese firms or foreign multinational firms. You will collect information from firm managers and formulate a plan that will be presented to the client company at the conclusion of the program.

Study Abroad France: Doing Business in Europe

Eight to ten day program conducted with one of our French partner business schools (University of Bordeaux IAE, Toulouse Business School, or Audencia School of Management). The program focus is customized and varies by location. The Bordeaux program focuses on financial and market risk management in the wine industry. The Toulouse program focuses on the aircraft manufacturing industry (Airbus is headquartered in Toulouse). The Audencia program has focused on innovation. Each program includes company visits, classroom lectures by academic and industry experts, and cultural activities. Programs may include some time in Paris. Each program also focuses on cross-cultural management, international marketing, and international finance issues. Assignments are project based and are specific to the companies, industries and places that you visit.

Leadership and Organizations

This course focuses on concepts and applications related to organizations and the individuals who design and work within them. The goal of the course is to help you better understand and practice individual and organizational management.We will cover micro-level issues (e.g., individual differences and motivation), mid-level issues (e.g., leadership, groups and teams), and macro-level issues (e.g., organizational culture and structure). By focusing on concepts, applications and issues, you will be better able to see and understand organizational phenomena that you might now take for granted. This course will also help increase your understanding of yourself and others so that you can be more effective in the organizations in which you manage and participate.

Human Resource Management

This course will provide students with a basic understanding of human resource practices and strategies for the general manager. The focus of the class is not on the technical practices carried out by the HRM function (such as developing compensation systems or designing training programs), but rather on those HRM-related practices that managers carry out on a day-to-day basis (hiring new employees, providing performance feedback, etc.). A second focus will be on examining these practices from a strategic perspective, in order to understand their impact on employee performance and, ultimately, organizational outcomes.

Property and Asset Management

The course is designed to introduce the student to the field of real estate property management by reviewing the basic functions, roles and responsibilities of the property manager and the differing property types managed. Within the scope& responsibilities of the property manager, we shall also study tenant, asset manager and owner relations, landlord/tenant laws, lease forms, building maintenance and capital replacement issues, and gain on-site insights of key property cost centers such as roofs, paving, mechanical systems and property tax appeals.

Study Abroad

Twelve day study tour/seminar conducted in coordination with a selected partner institution. Activities will including lectures from local experts and faculty, company and governmental agency visits, and cultural activities. Students will complete two assignments upon return to UC. The first assessment will be a cultural journal. Students will complete 8 journal entries of 2-3 pages each. The second assignment is to develop a business plan for entry into the market of the selected country.

Study Abroad Chile: Doing Business in Chile

Eight to nine day program conducted in coordination with our partner university in Chile: Universidad del Desarrollo-Santiago. You will attend seven class session at UC prior to departure that will focus on basic background information on business, politics, economics, and travel logistics. In Chile the focus will be on start-up businesses, innovation, and existing Chilean and multinational businesses. The program will include meetings with entrepreneurs, managers of Chilean and multi-national business, and classrooms session on local business. Assignments will be project-based and tailored to your specific company visits.

Study Abroad - China

One to two -week study tour/seminar conducted in coordination with partner universities in China. You will visit one or more major Chinese business centers (e.g., Beijing, Shanghai, Guangzhou, Chongqing, Hangzhou, Xiamen, or other locations). Prior to travel, you will have seven class session at UC that will focus on the Chinese economy, political environment and business culture. You will also have sessions that will help you integrate the experience into your academic and career development. At each location you will have a variety of activities including lectures from local experts and faculty, company and governmental or non-governmental agency visits, and cultural activities. Program will be project focused and you will work with a specific client company in China to address problems of doing business in China. Firms may be Chinese firms or foreign multinational firms. You will collect information from firm managers and formulate a plan that will be presented to the client company at the conclusion of the program.

Study Abroad France: Doing Business in Europe

Eight to ten day program conducted with one of our French partner business schools (University of Bordeaux IAE, Toulouse Business School, or Audencia School of Management). The program focus is customized and varies by location. The Bordeaux program focuses on financial and market risk management in the wine industry. The Toulouse program focuses on the aircraft manufacturing industry (Airbus is headquartered in Toulouse). The Audencia program has focused on innovation. Each program includes company visits, classroom lectures by academic and industry experts, and cultural activities. Programs may include some time in Paris. Each program also focuses on cross-cultural management, international marketing, and international finance issues. Assignments are project based and are specific to the companies, industries and places that you visit.

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