Where Can a Marketing Degree Take You?

Where Can a Marketing Degree Take You?

For those interested in a career in marketing, you may be wondering if it’s a good time to enter the field. Are there enough jobs out there? Will you earn a decent salary? Is the education worth all the time and money?

Fortunately, it is always a good time to pursue a career in marketing — because without it to help promote and sell products and services, there is no business. Marketing students learn the branding and promotion of products and services in addition to business fundamentals, consumer behavior, social media, public relations, strategy, research, and much more, all of which give you a well-rounded skillset that can transfer to virtually any organization or industry. Better yet, marketing professionals who excel in their careers can advance to management jobs with six-figure annual salaries. According to the U.S. Bureau of Labor Statistics, the median annual wage for advertising and promotions managers was $127,150 in May 2021, while the median annual wage for marketing managers was $135,030 — positions that require no more than a bachelor’s degree that can be earned completely online.

What will I learn in a marketing degree program?

Marketing majors learn how to target specific consumer demographics in order to provide the appropriate branding and promotion of products and services to the public. Through acquired skills in advertising, communications, consumer behavior, public relations, and marketing strategies, you’ll enter the workforce prepared to effectively communicate in a business setting and utilize fundamental marketing concepts. What’s more — depending on your program — you may engage in real-world experiences to acquire practical, hands-on knowledge that you can add to your resume.

How long will it take me to earn a marketing degree?

The length of your program depends on the level in which you are studying. Luckily, online learning options provide plenty of flexibility, so you can choose the perfectly-paced path for your professional and personal situation — with some students finishing their degrees sooner by choosing an accelerated track and others taking longer by studying part-time. But keep in mind that your enrollment status, and how many credits you have from previous studies, can make an impact on your timeline.

What jobs can I get with a marketing degree?

Working in marketing offers many advantages, one being the potential to work in a variety of roles and industries. Below are three common positions that students with a marketing degree pursue upon graduation.

  • Market research analysts study market conditions to examine potential sales of a product or service. Most of these positions require at least a bachelor’s degree, with some requiring a master’s, and the median annual wage is $63,920.
  • Public relations specialists create and maintain a positive public image for the clients they represent. A bachelor’s degree is typically required to enter the field, and the median annual wage is $62,800.
  • Advertising, promotions, and marketing managers plan programs to generate interest in products or services. In addition to a bachelor’s degree, most managers typically have either a marketing degree or work experience in advertising, marketing, promotions, or sales. The median annual wage for advertising and promotions managers across the U.S. is $127,150, while the median annual wage for marketing managers is $135,030.

Why should I get my marketing degree at UC Online?

A globally recognized leader in higher education, the University of Cincinnati Online’s marketing career path is designed to turn you into a field expert by taking you from the associate to the master’s level. Our online marketing programs include the following:

  • The Associate of Applied Business in Marketing Management Technology is a fully online, two-year program that provides expertise in business trends to prepare you for an entry-level role in marketing. Upon graduation, you’ll possess the skills you need to coordinate specific marketing functions such as customer service, promotions, and public relations.
  • The Bachelor of Business Administration in Marketing is designed for individuals who have completed the pre-business administration program or already have college credit. The curriculum was developed based on feedback from business leaders regarding the skills and training they look for in prospective managers and supervisors, including great proficiency in consumer motivation and behavior. From day one, you’ll immerse yourself in an innovative and experience-based curriculum that includes cross-disciplinary projects, remote work options, and industry certifications.
  • The Master of Science in Marketing is structured to help you become an industry-ready marketing professional without an in-person requirement. Innovative and forward-thinking, the curriculum covers all aspects of the field, from market research and product development to branding and digital marketing, and partnerships with local and international businesses provide opportunities for real-world projects.
  • The Marketing Graduate Certificate offers training in the tools, technology, and tactics — from product development to creating a robust communications plan — needed to successfully build bridges between your organization and its customers. Led by the same award-winning faculty as our online graduate programs, it will help you expand your opportunities in this rapidly evolving field without putting your life on hold.

No matter which program you choose to pursue, our world-renowned faculty members will give you the communication, collaboration, and strategic planning skills you need to succeed. Plus, with flexible academic paths and low tuition rates we’ll help you maintain your personal commitments and save money — all while preparing to earn more in your career.

Make Your Impact

In the world of business, there are few degrees more versatile and in-demand than a marketing degree. Not only will it help enhance your skills and credentials, but also boost your salary and ensure you’re ready for an exciting variety of positions. And here at UC Online, we have the experience and options you need to set you up for success in the field, no matter your goals or situation. We’ll walk with you every step of the way, guiding you through the admissions process, assisting you with course selection, answering your questions, and keeping you on track until graduation.

So — are you ready to learn more? Explore our online business programs to discover how you can achieve your goals with a marketing degree from the University of Cincinnati Online; or take the first step in advancing your career by beginning your application today.


All wage data sourced from the U.S. Bureau Of Labor Statistics

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