Master of Science in Marketing

April 21, 2023
32 credit hours
May 08, 2023
  • This field is for validation purposes and should be left unchanged.

The Master of Science in Marketing online program at the University of Cincinnati provides students with an innovative and forward-thinking program that is grounded in the latest marketing practices and theories. The program is designed to give students the knowledge and skills they need to be successful in marketing careers in a variety of industries.

The online MS Marketing program at UC is structured to help students become industry-ready marketing professionals without an in-person requirement. The curriculum is taught by experienced marketing professionals and covers all aspects of the marketing field, from market research and product development to branding and digital marketing.

The program also offers several opportunities for students to gain real-world experience, including during the final capstone course. The UC Marketing Department has partnerships with local and international businesses and organizations, and students can work on real-world projects with these partners.

Lindner College of Business has removed the GMAT requirement to apply for this program for 2022 applicants. Contact an Enrollment Advisor to learn more!

Why Cincinnati’s Masters in Marketing program?

The University of Cincinnati has one of the most highly regarded Masters in Marketing programs in the country. Our world-renowned faculty rank in the top ten for publications in consumer psychology journals.

Additionally, the Lindner College of Business is accredited by the AACSB and has been recognized as one of the best business schools in the country by The Princeton Review and U.S. News and World Report.


Get started with program details

The Master of Science in Marketing online program is designed to provide students with the ability to think strategically and critically about marketing issues and problems. The curriculum is also designed to give students the ability to analyze marketing data, to develop and implement marketing plans, and to understand the complexities of the global marketing environment.

  • The program is delivered in an on-campus and online format, with courses taught by the same world-renowned faculty.
  • The program is 32 credit hours and can be completed in 1-2 years.
  • Coursework includes marketing research, consumer behavior, marketing management, international marketing, and marketing strategy.
  • The capstone course integrates all the marketing concepts learned in the program with a real-world client’s needs.