Master of Science in Marketing

Master of Science in Marketing
32 credit hours
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The Master of Science in Marketing online program at the University of Cincinnati provides students with an innovative and forward-thinking program that is grounded in the latest marketing practices and theories. The program is designed to give students the knowledge and skills they need to be successful in marketing careers in a variety of industries.

The online master of marketing program at UC is structured to help students become industry-ready marketing professionals without an in-person requirement. The curriculum is taught by experienced marketing professionals and covers all aspects of the marketing field, from market research and product development to branding and digital marketing.

The program also offers several opportunities for students to gain real-world experience, including during the final capstone course. The UC Marketing Department has partnerships with local and international businesses and organizations, and students can work on real-world projects with these partners.


Lindner College of Business has removed the GMAT requirement to apply for this program for 2023 applicants. Contact an Enrollment Advisor to learn more!

Why Cincinnati’s Masters in Marketing program?

The University of Cincinnati has one of the most highly regarded Masters in Marketing programs in the country. Our world-renowned faculty rank in the top ten for publications in consumer psychology journals.

Additionally, the Lindner College of Business is accredited by the AACSB and has been recognized as one of the best business schools in the country by The Princeton Review.


Get started with program details

The Master of Science in Marketing online program is designed to provide students with the ability to think strategically and critically about marketing issues and problems. The curriculum is also designed to give students the ability to analyze marketing data, to develop and implement marketing plans, and to understand the complexities of the global marketing environment.

  • The marketing degree is delivered in an on-campus and online format, with courses taught by the same world-renowned faculty.
  • The program is 32 credit hours and can be completed in 1-2 years.
  • Coursework includes marketing research, consumer behavior, marketing management, marketing analytics, international marketing, and marketing strategy.
  • The capstone course integrates all the marketing concepts learned in the program with a real-world client’s needs.


Is a Master’s Degree in Marketing Worth It? 

This is a question that many individuals ponder before deciding whether to pursue further education in the field. A master of science graduate program in marketing can provide substantial benefits and opportunities for those looking to advance their careers in this competitive industry.

One of the key advantages of obtaining a master’s degree in marketing is the specialized knowledge and marketing skills it offers. This advanced level of education goes beyond the basics of marketing principles and delves into more complex concepts and strategies. Through coursework and practical projects, students gain a deeper understanding of consumer behavior, market research, digital marketing, branding, and analytics. This specialized knowledge can give graduates a competitive edge in the job market, as employers increasingly seek candidates with advanced qualifications.

A master’s degree in marketing can open doors to a wide range of career opportunities. From brand management and market research to digital marketing, social media marketing and advertising, the field of marketing offers diverse roles and industries to explore. With an advanced degree from a graduate marketing program, graduates are more likely to be considered for senior-level positions and leadership roles, which often come with higher salaries and increased responsibilities. The networking opportunities provided during the master’s program can also be invaluable, as students connect with industry professionals and potential employers.

A master’s degree in marketing can be a worthwhile investment for individuals seeking to excel in this rapidly evolving industry. It provides specialized knowledge, enhances career prospects, and offers the opportunity to network with industry professionals.

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