The Master of Science in Marketing online program at the University of Cincinnati provides students with an innovative and forward-thinking program that is grounded in the latest marketing practices and theories. The program is designed to give students the knowledge and skills they need to be successful in marketing careers in a variety of industries.
The online master of marketing program at UC is structured to help students become industry-ready marketing professionals without an in-person requirement. The curriculum is taught by experienced marketing professionals and built on four foundations of marketing that will propel your career in the direction you choose:
Consumer Psychology & Strategy: Delve into human emotions, decision-making processes, and buyer journeys. Craft compelling messages and position your brand for success.
Planning & Design: Build strategic digital content that resonates with your audience. Guide buyers through the purchasing funnel and collaborate with sales teams seamlessly.
Build & Execution: Leverage the power of digital platforms to distribute your content and spark engaging conversations. Analyze buyer behavior to optimize your marketing efforts.
Analytics: Cultivate data-driven decision-making skills. Integrate analytics with sales processes and assess the effectiveness of your marketing strategies.
With a majority of credit hours dedicated to elective opportunities (18 credits), you have the flexibility to design your experience with courses that align with your career aspirations. The curriculum is also designed to give students the ability to analyze marketing data, to develop and implement marketing plans, and to understand the complexities of the global marketing environment.
The program also offers several opportunities for students to gain real-world experience, including during the final capstone course. The UC Marketing Department has partnerships with local and international businesses and organizations, and students can maximize their degree with one of our graduate certificates in marketing or digital marketing.
The University of Cincinnati has one of the most highly regarded Masters in Marketing programs in the country. Our world-renowned faculty rank in the top ten for publications in consumer psychology journals.
Additionally, the Lindner College of Business is accredited by the AACSB and has been recognized as one of the best business schools in the country by The Princeton Review.
Considering taking the next step in your marketing journey? A Master of Science in Marketing unlocks exciting possibilities in this dynamic field. Our program equips you with specialized knowledge beyond the basics, delving into intricate concepts and cutting-edge strategies. Master essential areas like consumer behavior, digital marketing, and branding, gaining the ability to craft compelling messages, analyze data strategically, and build impactful brands. This expertise positions you as a highly sought-after candidate in a market demanding advanced qualifications. Imagine pursuing senior-level roles, exploring diverse industries, and expanding your network with industry professionals – all within reach with our program.
Our program culminates in a unique capstone project experience, setting you apart from the crowd:
Read more about why a master’s degree in marketing can be a worthwhile investment in our article MS Marketing Degree – Is It Worth It?
UC Online has partnered with hundreds of companies to offer tuition scholarships to employees, spouses and dependents.
Yes. Many of our students qualify for some type of financial aid.
Sources of aid:
The University of Cincinnati MS Marketing program is available 100% online.
While you will never need to come to campus, you are invited to take an on-campus course if you want. Some of our on-campus classes are offered in a one-weekend format. There is also a study abroad course option if you want to participate in a one-week travel option for one of your elective courses.
And of course, you are invited to walk across the stage at your graduation ceremony in Cincinnati!
For details on the in-person experiences available to you, contact your Advisor for the most up-to-date information.
Yes! There are no restrictions as to how many or how few credits you take in either half-term session. To maintain good standing with the University, students need to take at least one credit per academic year.
If you are using Federal Financial Aid, you can collect it as long as you fulfill the 5 credit hour requirement per semester. Here are some examples of what that timing could look like for a student:
For questions about your specific enrollment needs, please contact your advisor.
Additional resources to support you from start to finish.
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