Our Master of Science in Marketing program focuses on four key pillars to equip professionals for success in today’s dynamic marketing landscape. The curriculum emphasizes mastering Consumer Psychology & Strategy, Planning & Design, Build & Execution, and Analytics. Students delve into human emotions, decision-making processes, and buyer journeys, craft compelling messages, create strategic digital content, leverage digital platforms, and cultivate data-driven decision-making skills. This comprehensive approach ensures graduates are well-prepared to excel in the competitive field of marketing.
Our program also utilizes experience-based learning as an integral component. Real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession. With credit hours consisting mostly of elective opportunities (18 credits), you can design your own experience with courses across the renowned Lindner College of Business that apply to your career aspirations.
For a breakdown of the credit hours needed, please see below.
*Basic Business Knowledge Courses are required of students who do not have an undergraduate degree in business. Some or all of these credits can possibly be waived with demonstrated previous undergraduate coursework and/or professional experience. To find out if you qualify, contact your Enrollment Advisor.
Yes. Many of our students qualify for some type of financial aid.
Sources of aid:
The University of Cincinnati MS Marketing program is available 100% online.
While you will never need to come to campus, you are invited to take an on-campus course if you want. Some of our on-campus classes are offered in a one-weekend format. There is also a study abroad course option if you want to participate in a one-week travel option for one of your elective courses.
And of course, you are invited to walk across the stage at your graduation ceremony in Cincinnati!
For details on the in-person experiences available to you, contact your Advisor for the most up-to-date information.
Yes! There are no restrictions as to how many or how few credits you take in either half-term session. To maintain good standing with the University, students need to take at least one credit per academic year.
If you are using Federal Financial Aid, you can collect it as long as you fulfill the 5 credit hour requirement per semester. Here are some examples of what that timing could look like for a student:
For questions about your specific enrollment needs, please contact your advisor.
Additional resources to support you from start to finish.
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