Admission Requirements: Master of Science in Marketing

Admission Requirements: Master of Science in Marketing
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Join our Enrollment Services Advisors for an interactive overview of the Lindner MS in Marketing online program on Thursday, June 13, 2024, from 12:30-1:30 PM EDT. This event is free of charge and gives you the chance to connect directly with us to make sure you have all the information you need to be successful in this online program.


Apply now and save the $65 application fee. Start your journey today.

stack of documents icon Admission Requirements

All individuals with an undergraduate degree from a regionally accredited institution, regardless of field of study, are eligible to apply for admission to the nationally-ranked Master of Science in Marketing online program at the Carl H. Lindner College of Business.

Admission to the Lindner College of Business Marketing program is selective and based on a combination of factors including academic and professional achievement, strong communication skills and a proven record of effective leadership. Applicants should have at least a B grade average (or equivalent) in undergraduate coursework, or otherwise give evidence of academic promise that is satisfactory to the admitting department.

Applications to the Marketing online program are reviewed in a holistic manner that considers carefully all items of your application portfolio. Following review by the admissions committee, accepted applicants will receive a notification if they have been admitted to the program.

Application requirements

To apply you will be asked to provide the following information:

  • Current résumé
  • Essay (you can preview the essay for your program by starting an application)
  • Unofficial transcripts
  • Contact information for two references who will provide letters of recommendation electronically
  • IELTS or TOEFL score (International applicants only)
  • GMAT or GRE official score (OPTIONAL)


  • Application for Admission: Choose “Business Administration (Marketing) – Online, Master of Science” on the application
  • SPRING 2024 – Application fee is waived, ask your Enrollment Services Advisor for more details
  • Application fee ($65 domestic/$70 international)

Letters of Recommendation

Two letters of recommendation. At least one should be a professional contact, and the other can be academic.

Please note that the name and email address of each recommender is required.

Goal Statement

Statement of purpose essay explaining in less than 500 words how the Lindner MS Marketing program will further your career goals.

Current Resume or CV


The GMAT and GRE are not required for admission to the MS Marketing program.

Applicants can submit scores to build a better picture for the admissions committee of their academic ability and aptitude.

All applications are considered holistically, with all aspects of the application carefully considered in the admissions process.

Unofficial school transcript(s)*

Unofficial school transcripts are required for the application, including University of Cincinnati transcripts.

* Once accepted, applicants will need to send official transcripts to [email protected] OR the following physical address:
Graduate School at the University of Cincinnati
110 Van Wormer Hall
P.O. Box 210627
Cincinnati, OH 45221-0627

Additional information is available at or you can contact your Enrollment Services Advisor for additional guidance.

International Students

An official TOEFL/IELTS is required for all international applicants.

International applicants must also submit foreign transcripts for evaluation to an agency recognized by the National Association of Credential Evaluating Services (NACES;