Admission Requirements: Online Master of Science in Marketing

Admission Requirements: Online Master of Science in Marketing
11.15.2025
32-39
01.12.2026
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stack of documents icon Admission Requirements

All individuals with an undergraduate degree from a regionally accredited institution, regardless of field of study, are eligible to apply for admission to the nationally-ranked Master of Science in Marketing online program at the Carl H. Lindner College of Business.

Admission to the Lindner College of Business Marketing program is selective and based on a combination of factors including academic and professional achievement, strong communication skills and a proven record of effective leadership. Applicants should have at least a B grade average (or equivalent) in undergraduate coursework, or otherwise provide evidence of academic promise that is satisfactory to the admitting department.

Applications are reviewed in a holistic manner, with careful consideration given to all aspects of your application portfolio. Following review by the admissions committee, accepted applicants will be notified directly.

Application Requirements

To apply you will be asked to provide the following information:

  • Current Résumé
  • Goal Statement/Essay
  • Unofficial Transcripts
  • Two Letters of Recommendation
  • IELTS or TOEFL Score (International applicants only)
  • All Other Test Scores Optional 

Application

  • Program: Business Administration (Marketing) – Online, Master of Science

Letters of Recommendation

Two letters of recommendation. At least one should be a professional contact, the other can be academic. The name and email address of each recommender is required.


Goal Statement

At the University of Cincinnati Lindner College of Business, we value thought-driven leaders. With this in mind, please upload a personal goal statement expressing the following:

  • What specific professional changes are you seeking, and how do you believe this program will facilitate those changes?
  • How will you leverage the University of Cincinnati Lindner Alumni network and connections with business leaders for your career advancement?
  • What aspects of the marketing graduate program appeal to you and why?
  • What global issues are you interested in, and how do you see these elements benefiting your career?

Formatting: We recommend the personal goal statement be between 250 and 500 words, double-spaced.


Current Resume or CV

Please provide a current copy of your resume or CV.


Optional Test Scores

The GMAT and GRE are not required for admission to the MS Marketing program. Applicants can submit test scores if they would like them to be considered as part of their application portfolio.

All applications are reviewed holistically, with careful consideration given to the entire portfolio.


Unofficial Transcript(s)*

Unofficial transcripts are required (including University of Cincinnati transcripts).

* Once accepted, send official transcripts to [email protected] or mail to the following address:

Graduate School at the University of Cincinnati
110 Van Wormer Hall
P.O. Box 210627
Cincinnati, OH 45221-0627

International Bachelor’s Degrees: for Admissions review, transcripts must be translated into English.
If you have a three-year international bachelor’s degree, please use the free WES Degree Equivalency Tool (WES) to verify its U.S. equivalency. WES also provides free tools to help you calculate your GPA.

If admitted, you will need to obtain an official NACES course-by-course evaluation, which must be completed within your first semester of the program.

Additional information is available at business.uc.edu/programs-degrees/graduate/specialized-masters/marketing or you can contact your Enrollment Services Advisor for additional guidance.


International Students

International Bachelor’s Degrees

Admissions Review:

  • You must demonstrate your proficiency in English (if not your native language). This includes submitting an IELTS, TOEFL or Duolingo test score. Please reference the Graduate College website for information on the minimum score needed to be eligible for the program.
  • Transcripts must be translated into English.
  • If you have a three-year international degree, use the free WES degree equivalency tool to verify its U.S. equivalency.

If Admitted:

  • Obtain an official NACES course-by-course evaluation (this must be completed by the end of your first semester).