Online Associate of Applied Business in Marketing Management Technology

First Year Experience UC Clermont College

PRFS 1100 is a first-year experience course that facilitates students’ successful transition into college life. It focuses on navigating campus resources, developing academic habits and soft skills such as critical thinking and time management, and the application of knowledge and skills. Students in this course are also paired with academic coaches with whom they meet one-on-one throughout the semester.

Financial Accounting

This course develops foundational knowledge and skills needed to prepare and analyze basic financial statements. Topics include cash, inventory, fixed assets, current and long-term liabilities and equity. Students will prepare multi-step income statements, classified balance sheets and statements of cash flows. Students will utilize efficiency and effectiveness ratios, as well as vertical and horizontal analysis, to evaluate financial performance.

Managerial Accounting

This course develops foundational knowledge and skills needed to apply accounting data in planning and controlling business operations. Topics include costs, cost drivers and allocation, contribution margin and managerial budgeting.

Legal Environment of Business

This course examines the legal environment in which business operates, and develops an understanding of the legal consequences attached to business decision making. Topics include the study of torts, contracts, property, ethics and the legal system of the United States.

Introduction to Microeconomics

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic microeconomics terms and concepts, including scarcity and choice, equilibrium, efficiency and equity, positive and normative economics, comparative advantage, and specialization, (3) the fundamental economic question of allocating scarce resources, (4) opportunity cost and the production possibility frontier, (5) supply and demand, the function of prices in markets, how markets work and sometimes don't work, including market failure and externalities, (6) the effects of government intervention in markets, (7) how consumers make choices, (8) production theory, (9) the costs of production, (10) firm behavior in competitive markets, (11) firm behavior in imperfect markets, (12) elasticity and its application, (13) markets for resources, the determination of wage rates, interest, and rent, (14) the determination of income distribution, including poverty and discrimination, (15) the determinants of international trade flows, (16) to apply economic

Introduction to Macroeconomics

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic macroeconomic terminology and concepts, including the distinction between real and nominal magnitudes, (3) the national income accounts, (4) the nature of the business cycle, (5) the determinates of important macroeconomic variables,including the level of income, the level of employment, the unemployment rate, the natural rate of unemployment, the price level, the inflation rate, productivity and the rate of interest, (6) the supply and demand for money, (7)the Federal Reserve System, (8) aggregate demand and aggregate supply, (9) the effects of fiscal and monetary policies, (10) the basics of theories of macroeconomic instability, (11) unemployment and inflation tradeoffs, (12) the effects of the federal government's budget deficit, (13) long run growth and policies to affect growth, (14) comparative advantage, (15) the determinants of foreign trade flows and exchange rates, and their effects on the domestic economy, (16) to apply economic reasoning to better understand and critically evaluate real world circumstances and events.

English Composition

English Composition 1001 is a writing-centered course that emphasizes the careful reading, analytical thinking, and persuasive strategies inherent in researching and writing within an academic community. Students learn that rhetorical knowledge is the basis of composing while learning to write with purpose, audience, context, and conventions in mind. Students develop rigorous academic research practices: how to locate and evaluate primary and secondary sources relevant to their line of inquiry and position their own ideas in conversation with public writing. Students also engage in regular self-reflection: articulating what they know, what they can do, and how to apply their knowledge and skills in various contexts.

Intermediate Composition

Intermediate Composition is a writing-centered course that builds on what students learn in first-year composition and focuses students’ attention on theoretical underpinning of how meaning is made, understood, and communicated within and across various discourse communities and genres. The course emphasizes critical reading and writing, advanced research and analysis skills, and rhetorical sensitivity to differences in academic, professional, and public composing. This course challenges students to engage in substantive projects drawing on primary research and source analysis methods and asks students to document, communicate, and reflect on their research.

Computer Applications

In this course, students perform basic business and academic tasks on a PC running the Windows operating system. Students are provided instruction in the Microsoft Office suite that covers Word, Excel, PowerPoint and Access. Students learn how to work with a word processor, spreadsheet, data tables, and presentation software.

Problem Solving Tools

First Year Experience (FYE) course that provides an introduction to the university, exploration of business programs and career opportunities, and tools that promote solving problems.

Foundations of Quantitative Reasoning

Project-based course, emphasizing problem-solving, model-building, and basic data manipulation in real world contexts. Topics include: problem-solving, statistical reasoning, linear and exponential modeling, and modeling with geometry. Prerequisite: at least 30 on the ALEKS Math test or 420 on the Math Placement Test (MPT) is recommended.

Fundamentals of Management

This course is an introduction to theories and techniques of management. Course topics include an overview of managerial functions, organizational communication and group theories. The course emphasizes on the application of management skills by responding to a variety of case scenarios that require identifying the case problem and deciding on an appropriate remedy. This course is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).

Fundamentals of International Business and Cross Cultural Management

An introduction to the critical marketing, finance, accounting, organizational, and legal aspects of competing in the global marketplace. The course also examines the nature of cultural differences and their impact on working relationships and organizational structure. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward aBachelors in Business Administration (BBA).

Fundamentals of Advertising & Promotion

A broad overview of consumer advertising and promotion and their function as dynamic elements of integrated marketing communications and the marketing process. This course is intended for theAssociate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Fundamentals of Digital Marketing

Digital marketing activities, analysis, strategies, and decision making related to internet, mobile, video, social media and email marketing. Topics include SEO, Google Analytics, social media platforms and networking sites, paid research, CRM systems, word press and other relevant options. This course is intended to satisfy the Associate of Applied Business (AAB) programs. This course WILL NOT satisfy degree requirements for the Bachelor's degree in Business Administration (BBA).

Fundamentals of Personal Selling & Sales Management

The fundamentals of personal selling, customer relationship management, job analysis and specification; the process of selecting, training,compensating, and supervising salespeople; discussion of the problems and methods; and the organization and administration of sales departments, and territories. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Introduction to Marketing

Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings.

Fundamentals of Consumer Behavior

An introductory survey to underlying principles ofconsumer behavior and its relationship to marketing strategy in a global economy. Topics include the role of consumers in the marketplace, decision making, and the influence of cultures andsubcultures. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Humanities Elective

Student will select a Humanities Elective.

Natural Sciences Elective

Student will select a Natural Sciences Elective.

Introduction to Entrepreneurship

This course prepares entrepreneurs for the rewards and pitfalls of an entrepreneurial career choice. The content focuses on the essentials of effective management of a start-up company. These topics are also applicable to successfully creating a new product or service within an existing company and as a force for social change. Understanding the positioning of a new company to meet the various marketing, financial, and technological challenges is of central emphasis as well. The course integrates "real-time' decision-making for key management issues as students follow the development of a new venture. Through cases, exercises and discussion students apply course concepts to actual business scenarios in order to practice the broad range of skills required to start and build a company in today's complex world.

Personal Finance

Planning and management of personal financial problems, personal finance plans, budgets, credit and savings iinstitutions in family financing, insurance, real estate, health insurance, and other financial issues.

Fundamentals of Human Resources

This course is an introduction to human resource management concepts, issues, and functions. Specifically, the concepts and functions of recruitment, selection, training, and development,EEO/Affirmative Action, performance appraisals, reward systems, employee benefits, unions, collective bargaining and employee relations. The course will emphasize on the applied nature of thecourse by focusing on the use case scenarios. Thiscourse is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).

Fundamentals of Human Relations

The course emphasizes the human aspects of organizations that contribute to individual and collective effectiveness; practical and theoretical areas of motivation and leadership. The course utilizes self assessments, application scenarios and case studies to emphasize the applied nature of this course. This course is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).