Online Digital Marketing Graduate Certificate
UC's online Graduate Certificate in Digital Marketing will provide you with the knowledge and skills needed to effectively promote products and services online.
Digital Marketing Graduate Certificate Highlights
High Quality Education
Lindner’s Digital Marketing Graduate Certificate provides students the opportunity to cultivate a range of digital marketing skills, including developing marketing strategies, engaging target audiences, crafting compelling messages, designing effective campaigns and more. The program is built on four foundations, Consumer Psychology & Strategy, Planning & Design, Build & Execution, and Analytics.
Each course is designed and led by renowned faculty and can be completed on campus or online. Graduates are day-one ready for careers at advertising agencies, corporate marketing departments, e-commerce businesses or consulting firms, or may choose to pursue the Master of Science in Marketing degree.
Understanding buyer values and decision-making processes; brand positioning; outcome driven innovation; and inclusive and intercultural engagement.
Industry-ready coursework:
- Marketing Strategy: Develop strategic marketing plans based on consumer insights.
- Consumer Insights: Analyze market research data to understand consumer behavior.
- Design Thinking for Business: Apply creative problem-solving techniques to address marketing challenges.
Digital content strategies, brand identity, sales team engagement, integrated marketing programs.
Industry-relevant coursework:
- Digital Marketing Strategy: Develop data-driven digital marketing plans to achieve specific goals.
- Consumer Decision Science: Apply psychological principles to influence consumer behavior online.
- Branding: Craft a strong brand identity that resonates with your target market.
Leverage engagement channels and tech platforms to distribute digital content using digital platforms and properties, interactive digital strategies, and technology, and leveraging digital behaviors to achieve digital sales.
Industry-focused coursework:
- Digital Marketing Tools: Master the latest digital marketing tools and technologies.
- Applied Influence Strategy: Learn to leverage social influence to drive engagement and brand advocacy.
Conduct program analytics using digital behavior-based business analytics insights to implement communication program changes; and integrate findings into eCommerce processes and technology platforms.
Industry-ready coursework:
- Digital Marketing Analytics: Master the art of measuring and analyzing digital marketing campaigns.
- Marketing Performance Metrics: Learn to track and interpret key marketing performance indicators (KPIs).
- Data Visualization: Effectively communicate complex marketing data through compelling visuals.
- Data Analysis Methods: Develop advanced skills in data analysis to extract valuable insights.
Flexibility
- 100% online
- Start in the fall, spring, or summer semester
- Only 12 credit hours
Support from Application through Graduation
At UC, you’ll have a full support team behind you:
Enrollment Services Advisor: Your go-to resource during the application process
Student Success Coordinator: Helping you prepare for classes and stay on track
Access to Resources: Access to university resources that will support you through your program including online learning expectations and resources, health and wellness resources, and academic support
Prerequisites
- Bachelor’s degree from an accredited institution
Complete the online application and submit the application fee.
Standard Application Fees:
- $65.00 for domestic applicants to most degree programs
- $70.00 for international applicants to most degree programs
- $20.00 for domestic applicants to Graduate Certificates
- $25.00 for international applicants to Graduate Certificates
- Application fees for UC Online programs are waived through Fall 2026 for all applicants who apply by July 1, 2026
- Fee waivers are automatically applied for applicants who:
- Are currently serving in the US armed forces
- Are veterans of the US armed forces
You can find more information here. Applications are accepted continuously throughout the year. Please review and submit the following materials:
All applicants are required to upload unofficial transcripts during the application process, showing all undergraduate and graduate course work completed, including degrees granted and dates of conferral.
Official transcripts are not required until the student has received and accepted an offer of admission from the university. Once the offer has been confirmed, the student must submit official transcripts.
Students who have received degrees from the University of Cincinnati do not need to submit official paper copies of their UC transcripts.
For questions regarding international students, contact an Enrollment Services Advisor.
Transcripts can be submitted electronically or by mail. To see if your transcript(s) can be ordered electronically, visit the links below and search for your previous school(s).
- Parchment
- Please select “University of Cincinnati – Main Campus” as the recipient of your transcript.
- National Student Clearinghouse
- Please have your transcript sent directly to admissions@uc.edu.
If you do not see your past school(s) listed on either site, please contact the school(s) directly. Then, mail your sealed, unopened, official transcripts to:
Please mail sealed, unopened, official transcripts to:
University of Cincinnati
Office of Admissions
PO Box 210091
Cincinnati, Ohio 45221-0091
One letter of recommendation is needed for the Certificate program. Please provide the name, mailing address and email address of your recommender.
Goal statement that clearly states how this certificate program will benefit you and further your career.
- Current resume or CV.
| Term | Application Deadline | Classes Start |
|---|---|---|
Summer 2026 Fall 2026 |
April 1, 2026 July 1, 2026 |
May 11, 2026 August 24, 2026 |
Ready to get started?
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