Online

Online Master of Science in Sport Administration

A UC sports administrator in a press box wearing a headset, overlooking campus.

Our program is designed for coaches and administrators working at every level in athletics. Each course provides training that is immediately applicable to your current position, whether you are new to the field or have years of experience.

Master of Science in Sport Administration Program Overview

A Master of Science in Sport Administration gives you the skill set needed to work in the field of athletics. Behind the scenes, there are many jobs that make the product on the court or field happen. If you are passionate about sports and interested in launching or advancing your career in the exciting field of sport management and administration, earning your Master’s in Sport Administration Online from the University of Cincinnati will help you stay ahead of the competition.

Athletics are ingrained in Cincinnati. Our city is the home of three professional sports teams, a handful of local colleges, and a robust high school sports scene. Our year-round sporting events and activities provide ample opportunities to grow and establish yourself in the sport management industry. Even though our program is completely online, there are plenty of opportunities to experience live sporting events and activities through internships, GA positions, volunteer opportunities, and group trips. Develop personal and professional narratives to effectively communicate your story in sports.

Master of Science in Sport Administration Program Highlights

High Quality Education

  • Network with students across the United States with different life and work experiences
  • Connections via program partnerships - read more below
  • Learn how to compose, package, and put finishing touches on a Capstone project to help you prepare and succeed in the job you want

Flexibility

  • 100% online. No campus visit required
  • Asynchronous scheduling means you can complete coursework on your time
  • Financial aid available
  • Semester start dates in spring, summer, and fall
  • Transfer credit may be applicable

Support from Application through Graduation

At UC, you’ll have a full support team behind you:

Meet the MS SPAD Program Director

Headshot of David J Kelley

David J Kelley

Professor & Graduate Coordinator MS Online
Sport Administration
, CECH Human Services

436-K Teachers College

513-556-5221

Dr. David J. Kelley is a full Professor in the Sport Administration Program within the University of Cincinnati’s School of Human Services and currently serves as the Online Master’s Degree (MSSA) in Sport Administration Program Coordinator.  Dr. Kelley spent over a decade as a teacher, coach and athletic administrator in the Vinton County Local Schools in McArthur, Ohio and holds a Ph.D. from Ohio University.  Dr. Kelley received his Bachelor’s Degree in Physical Education from St. Bonaventure University and his Master’s Degree from Syracuse University where he served as the Graduate Manager under Naismith Hall of Fame Basketball Coach Jim Boeheim.  Dr. Kelley is also a Certified Master Athletic Administrator with the National Interscholastic Athletic Administrators Association (NIAAA) and has presented multiple workshop presentations on revenue generation strategies relative to grant writing, corporate sponsorships and the merits of licensed merchandise at the interscholastic level at the National Athletic Director’s Conference held annually in December.  Dr. Kelley is the innovator of online education specifically designed for aspiring as well as working interscholastic athletic administrators in partnership with the NIAAA Leadership Training Institute Certification Program. Dr. Kelley teaches undergraduate Sport Finance and Development and the Economics of Sport. Dr. Kelley teaches graduate-level Applied Financial Management Strategies in Athletics.  He is the author of Sports Fundraising: Dynamic Methods for Schools, Universities and Youth Sport Organizations, published by Routledge in 2012. He is also the author of  Internship Playbook: Skills and Strategies for Sport Industry Success  published by the University of Cincinnati Press in 2025. 

Program Faculty

The University of Cincinnati's online Master’s of Sport Administration program is composed of faculty with over 40 years of high school and college athletic administration experience. Through our industry partners, together, they will provide the very best possible educational opportunities and cultivate the next generation of sport industry leaders. The professors are here to guide and help connect you with the areas you want to pursue after graduation. Check out the bios below to learn more about each professor.

Headshot of Jason M Simmons

Jason M Simmons

Associate Professor
Sport Administration
, CECH Human Services

436J Teachers College

Dr. Jason Simmons is an Associate Professor and Program Coordinator in the  Sport Administration at the University of Cincinnati. He has been on the faculty at UC since 2014, and teaches Sport Marketing and Applied Research Methods. His research focuses on sport consumer behavior, with a specific interest in the intersection of sport and family. 
Headshot of Wayne Lemarc Black

Wayne Lemarc Black

Asst Professor (F2), CECH Human Services

Teachers College

513-556-3335

What's up and thank you for checking out my profile! I'm Dr. Wayne Black and I completed my doctorate at the University of Kansas where I studied issues in college athletics. My research centers on two topics. My first line focuses on understanding basic needs insecurity (food and/or housing insecurity) impact on college athletics. My second line examines how economic policies influence financial decision-making in Historically Black Colleges and Universities (HBCUs) athletic departments. 
Headshot of Natalie Nicole Bunch

Natalie Nicole Bunch

Asst Professor (F2), CECH Human Services

Teachers College

513-556-8054

Headshot of Monyae Shakia Williamson-Gourley

Monyae Shakia Williamson-Gourley

Asst Professor - Educator (F2), CECH Human Services

Headshot of Matt Huml

Matt Huml

Assoc Professor, CECH Human Services

Teachers College

Dr. Huml is originally from the Chicago suburbs. He completed his associates at Kishwaukee Community College, his bachelors and masters at Grand Valley State University (Go Lakers!), and his doctorate from University of Louisville. My research interests fall into two areas. First is the examination of employee experiences within the sport industry context. The heightened demands, pressure, travel, and workplace culture faced by employees, and its effect on their work and family dynamics, is especially interesting to me. My secondary interest is within the academic experiences of college athletes. This provides me opportunities to connect my past experiences (former athlete, former advisor) with the current environment experienced by athletes. I became NASSM Research Fellow in 2021 and CSRI Research Fellow in 2022. 
Headshot of Dante Terrell Jenkins

Dante Terrell Jenkins

Asst Professor - Educator (F2), CECH Human Services

436f Teachers College

513-556-5533

Headshot of Michael Odio

Michael Odio

Associate Professor
Sport Administration
, CECH Human Services

436L Teachers College

513-556-6756

Michael Odio is an Associate Professor of Sport Administration at the University of Cincinnati and holds a Ph.D. in Sport Management from the University of Florida. His scholarly interests include organizational behavior and human resource issues in sport as well as career and learning outcomes for nonstandard employees (e.g., temporary, seasonal, part-time) and internships.
Headshot of Rachael Susan Rexroat

Rachael Susan Rexroat

Asst Professor - Educator (F2), CECH Human Services

436H Teachers College

513-556-8453

Headshot of Peyton Jo Stensland

Peyton Jo Stensland

Assoc Professor, CECH Human Services

436G Teachers College

Dr. Peyton Jo Stensland is originally from a small farm town in Northeast Iowa. (Best corn in the United States.) She attended Iowa State University (GO CYCLONES) and Wartburg College where she worked for their respective womens basketball teams. After receiving her bachelors in sociology from Wartburg College, she completed her masters and doctorate in sport management from the University of Kansas. While at KU, she also worked in the Athletics Tickets Office where she furthered her intercollegiate athletics experience. Dr. Stensland’s research primarily explores the intersection of social, psychological, and cultural elements within a sport community utilizing various qualitative methodologies. Her dissertation focused on a sport community (recreational kickball league), and she conducted an ethnography to understand how culture was established, norms were accepted, and societal expectations were dispersed throughout the league. Other research interests include student-athlete development and effective teaching methods in higher education. These areas provide her opportunitites to connect with her past experiences in intercollegiate athletics as well as contribute to her passion of teaching. 
 
Headshot of Lamont Williams

Lamont Williams

Dr. Williams , CECH Human Services

Dr. A. Lamont Williams is an Assistant Professor of Sport Administration at the University of Cincinnati. Before joining the Sport Administration faculty at the University of Cincinnati, Dr. Williams was an assistant professor and researcher at San Jose State University. Dr. Williams received his Ph.D. in Sport Management from the College of Education at Florida State University and currently teaches graduate-level sport administration classes. Dr. Williams specializes in research such as critical studies, athlete activism, legal discourse, and fashion. Dr. Williams is also a writer, consultant, tech advisor, board member, and strategist (Savant Siempre, LLC), as well as the Founder/CEO of Siempre Sports—a workforce development company centred on equitizing sports front offices through equitable online education.

Program Details

Prerequisites
  • A bachelor’s degree from a regionally or nationally accredited college/university.
  • An overall 3.0 GPA (on a 4.0 scale) or higher from all previous undergraduate coursework. Those with less than a 3.0 GPA, may be considered for acceptance if the applicant takes the GRE or has a minimum of 3 years work experience in Sport Administration post bachelor degree.
  • Proof of English proficiency if English is not the applicant’s native language.

Admission Materials

  • Resume or CV.
  • Transcripts.
  • Goal Statement.
  • Two Letters of Reference.

Complete the online application and submit the application fee.

Standard Application Fees:

  • $65.00 for domestic applicants to most degree programs
  • $70.00 for international applicants to most degree programs
  • $20.00 for domestic applicants to Graduate Certificates
  • $25.00 for international applicants to Graduate Certificates
  • Application fees for UC Online programs are waived through Fall 2026 for all applicants who apply by July 1, 2026
  • Fee waivers are automatically applied for applicants who: are currently serving in the US armed forces, or are veterans of the US armed forces.

Applications are accepted continuously throughout the year. Please review and submit the following materials:

All applicants are required to upload unofficial transcripts during the application process, showing all undergraduate and graduate course work completed, including degrees granted and dates of conferral.

Official transcripts are not required until the student has received and accepted an offer of admission from the university. Once the offer has been confirmed, the student must submit official transcripts.

Students who have received degrees from the University of Cincinnati do not need to submit official paper copies of their UC transcripts.

For questions regarding international students, contact an Enrollment Services Advisor.

Transcripts can be submitted electronically or by mail. To see if your transcript(s) can be ordered electronically, visit the links below and search for your previous school(s).

If you do not see your past school(s) listed on either site, please contact the school(s) directly. Then, mail your sealed, unopened, official transcripts to:

Please mail sealed, unopened, official transcripts to:

University of Cincinnati
Office of Admissions
PO Box 210091
Cincinnati, Ohio 45221-0091

Transfer Credits for Advanced Standing

Up to 12 of graduate credits may be transferred.  Talk to your enrollment advisor to discuss specifics and how to start the petition process.

Current resume or curriculum vitae.

Two letters of reference from individuals who know you professionally or academically.

Applicants will need to provide a letter detailing their interest in the program and how it may match future professional goals.

Applicants with an undergraduate GPA below 3.0 will need to receive a score of 297 or higher on their GRE or request for a GRE waiver. To be eligible for the GRE waiver, the prospective student must have three or more years of post-undergraduate sport industry work experience.

For International students, an English proficiency test:

  • TOEFL minimum Internet-based 80
    • Paper-based 520
    • Computer-based 190
  • IELTS minimum 6.5
At the University of Cincinnati, we offer multiple start dates to accommodate your schedule. 
Term Application Deadline Classes Start

Summer 2026

Fall 2026

April 24, 2026

August 13, 2026

May 11, 2026

August 24, 2026

The University of Cincinnati's online course fees differ depending on the program. On average, students will accrue fewer fees than students attending on-campus classes.

The one fee applied across all UC Online programs is the distance learning fee. Students living outside the state of Ohio must also pay an additional “non-resident” fee to enroll in courses at UC Online. This fee is lower than the out-of-state fee for traditional on-campus programs.

To view tuition information and program costs, visit the Online Program Fees page.

Logo of NHFS as a partner.

University of Cincinnati Sport Administration Program Coordinator Dr. David Kelley was interviewed by the National Federation of State High School Associations (NFHS) podcast host Ken Burke. Their conversation includes David’s background in athletics, his approach to hands-on teaching, and how educators and administrators educate themselves on grant facilitation.

You can listen to this podcast here.

The UC Online MSA program has partnered with several organizations at both a state and national level. Through our relationship with the National Interscholastic Athletic Administrators Association (NIAAA), you will have the opportunity to complete the NIAAA certification program. Becoming a Registered Athletic Administrator or a Certified Athletic Administrator are both great options for helping to advance your career as an athletic director.

UC Online has partnered with WorkInSports to offer students additional professional development to complement their coursework. The Sports Career Game Plan is an online, module-based professional development course built for aspiring sport administration professionals. The four modules will focus on 1) Gaining the RIGHT experience, 2) Building and maintaining your network, 3) Mastering your resume, cover letter, and personal brand, and 4) Interviewing for jobs and internships.

Students of our sport management program have access to our internal networks and resources. Utilize our LinkedIn page where faculty regularly share news, events, and job offerings related to the sports industry. Our Sports Learning Online group is a space to connect with faculty, alumni, and students in a professional setting and develop your networking skills.

Partners

  • National Federation of State High School Associations (NFHS)
  • National Interscholastic Athletic Administrators Association (NIAAA)
  • Ohio High School Athletic Association (OHSAA)

The UC Online Master’s in Sport Administration was rated as the #1 online program in North America by SportBusiness.

SportBusiness Postgraduate Rankings (PGR) 2022 graphic.
A Sport Administration testimonial graphic with an image of a smiling student, Carmen, taking a selfie. Accompanying text reads: Program Testimonial. Carmen R. Lawrence-Bille. Director of Advancement Beyond the Classroom.

“Activities Beyond the Classroom was delighted to partner with the University of Cincinnati Sports Administration online masters program in the spring of 2023. There’s a terrific irony in nonprofit work: we always need more staff power to find the funding to grow the organization, but we can’t get more staff without the funds! That’s why we felt terrifically privileged to partner with this cohort of future athletics leaders, who are all well versed in the needs of young athletes and capable writers and communicators.

This cohort of masters students wrote a number of grant applications for our organization. While we provided guardrails and information to support them, I found that they needed very little supervision or management to accomplish the applications! And at the end of the semester- I got a handful of well-written applications in my inbox, ready for a final revision and submission. It’s the easiest grant writing has ever been for my team! Furthermore, several student team leaders emailed me sharing that this new experience helped them gain perspective as they prepared to enter the professional marketplace, and gave them skills they’ll absolutely leverage again someday.

This partnership will absolutely have positive impact on the 2023-2024 school year for our thousands of student athletes across Cincinnati. Our greatest hope is that this partnership continues for years to come- there will always be a need for qualified, hard working help, and it’s a relief and a gift to know we can count on UC’s Sports Administration program to support.”

A man in a blue collared shirt holding a pencil in his right hand is speaking to a woman in a green shirt who is sitting across from him at a table.

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