Digital Marketing Graduate Certificate

Digital Marketing Graduate Certificate
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The Online Graduate Certificate in Digital Marketing at the University of Cincinnati will provide you with the knowledge and skills needed to effectively promote products and services online. This program covers a range of digital marketing topics, including marketing strategy, buyer behavior and consumer insights, and performance metrics and analysis.

Designed by expert marketers and led by the same award-winning faculty as our on campus graduate programs, our digital marketing certificate will help you expand your opportunities for success in this rapidly evolving field without putting your life on hold.

Plus, all credits taken as part of this certificate may be subsequently applied toward your Master of Science in Marketing, Master of Business Administration, or other specialized master’s degrees at the Lindner College of Business.

Why Get a Digital Marketing Certificate?

  • Specialized Skill Set: Don’t just get a degree, get noticed! A digital marketing certificate equips you with sought-after skills in SEO, social media marketing, and analytics, making you a highly desirable candidate for employers in today’s digital world.
  • Maximized Degree: Already in the MS Marketing program? Take your existing education to the next level. By adding a digital marketing certificate, you can amplify the value of your degree, demonstrate your adaptability, and showcase a well-rounded skillset that impresses potential employers.
  • Seamless Admission into MS Program: Pursue further education with confidence. A digital marketing certificate can fulfill prerequisite requirements for many Master’s programs, demonstrating your readiness to excel in advanced studies and accelerate your career trajectory.
  • Increased Earning Potential: Invest in your future, and watch your earning potential grow. Studies show that individuals with digital marketing skills can command significantly higher salaries compared to their non-certified peers.


How UC Online Can Help Get You Ahead

Lindner’s Digital Marketing Graduate Certificate provides students the opportunity to cultivate a range of digital marketing skills, including developing marketing strategies, engaging target audiences, crafting compelling messages, designing effective campaigns and more. The program is built on four foundations, Consumer Psychology & Strategy, Planning & Design, Build & Execution, and Analytics.

Each course is designed and led by renowned faculty and can be completed on campus or online. Graduates are day-one ready for careers at advertising agencies, corporate marketing departments, e-commerce businesses or consulting firms, or may choose to pursue the Master of Science in Marketing degree. Learn more about the coursework and faculty below.

Consumer Psychology & Strategy

Understanding buyer values and decision-making processes; brand positioning; outcome driven innovation; and inclusive and intercultural engagement.

Industry-ready coursework:

  • Marketing Strategy: Develop strategic marketing plans based on consumer insights.
  • Consumer Insights: Analyze market research data to understand consumer behavior.
  • Design Thinking for Business: Apply creative problem-solving techniques to address marketing challenges.

Planning & Design

Digital content strategies, brand identity, sales team engagement, integrated marketing programs.

Industry-relevant coursework:

  • Digital Marketing Strategy: Develop data-driven digital marketing plans to achieve specific goals.
  • Consumer Decision Science: Apply psychological principles to influence consumer behavior online.
  • Branding: Craft a strong brand identity that resonates with your target market.

Build & Execution

Leverage engagement channels and tech platforms to distribute digital content using digital platforms and properties, interactive digital strategies, and technology, and leveraging digital behaviors to achieve digital sales.

Industry-focused coursework:

  • Digital Marketing Tools: Master the latest digital marketing tools and technologies.
  • Applied Influence Strategy: Learn to leverage social influence to drive engagement and brand advocacy.


Conduct program analytics using digital behavior-based business analytics insights to implement communication program changes; and integrate findings into eCommerce processes and technology platforms.

Industry-ready coursework:

  • Digital Marketing Analytics: Master the art of measuring and analyzing digital marketing campaigns.
  • Marketing Performance Metrics: Learn to track and interpret key marketing performance indicators (KPIs).
  • Data Visualization: Effectively communicate complex marketing data through compelling visuals.
  • Data Analysis Methods: Develop advanced skills in data analysis to extract valuable insights.
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