MS Marketing Degree — Is It Worth It?

Grow in Your Marketing Career with UC Online’s New Master’s Degree Offering

How would you like to make a salary more than 15% higher than national averages while taking your marketing career to the next level working at top companies such as Procter and Gamble, Kroger, US Bank, Accenture, McDonald’s, Ipsos, Pepsico, and more?

The Master of Science in Marketing online degree program at the University of Cincinnati can help get you there. We prepare our students for their next steps in the world of marketing by teaching high-level strategic leadership and decision-making skills. These skills are key in helping you secure a high-potential job in the areas of branding, strategy, market research, buyer behavior, product management, and more.

The University of Cincinnati Online Advantage

The master’s of marketing degree is one of the most recent additions to our online degree program within the college of business. Designed for working adults, the master of marketing degree is earned completely online, can be scheduled full- or part-time, has six start dates a year, and can be earned in about two years.

Also integral to our MS marketing online program is experience-based learning, in which real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.

Why Earn a Master’s Degree in Marketing?

Marketing professionals hold high-level positions at nearly every major company and are key members of in-house marketing teams. They make decisions around developing unique campaign ideas to sell or get consumers to engage with a company’s services, products, or brand. Marketing professionals accomplish this by conducting market research; collaborating with sales, design, and product development teams; planning promotional campaigns; meeting with clients; and more.

Careers with high-growth potential available to those that hold master’s degrees include:

  • Digital brand managers/strategists are in charge of maintaining a company’s public image through the implementation of marketing initiatives such as conducting research on industry trends and public perception; working with company executives, marketing personnel, and public figures; and helping to create winning marketing and advertising campaigns.
  • Content marketing managers focus on the creation and management of a company’s overall content strategy.
  • Senior brand managers oversee digital brand managers and strategists and take ultimate responsibility for the marketing of the brand.
  • Account/client managers act as the liaison between their company and the client to ensure client satisfaction.
  • Advertising directors/managers oversee all the advertising operations, sales, and creative functions for the company/client and usually work in advertising agencies or other digital or print media spaces.
  • Marketing research executives collect and analyze data that ultimately informs a client’s brand. This can include monitoring and forecasting sales trends or measuring the effectiveness of a marketing campaign.

Why Earn My Marketing Degree from UC Online?

When you choose to earn your degree from UC Online, you’ll learn fundamental skills that go beyond marketing, enhancing foundational skills such as communication, critical thinking, and teamwork. We offer support from registration through graduation as every student is assigned a dedicated Academic Advisor and a Student Success Coordinator who will help guide you through our innovative and specialized academic curriculum that covers a wide range of marketing topics.

In addition, our marketing department is a part of the UC Lindner College of Business, which strives to fuel professional growth through a combination of academic and hands-on experience via a problem-solving mindset, a cooperative education, flexible pathways, and an inclusive community. The College has been repeatedly recognized for excellence in business education and our nationally renowned faculty are both well-connected in the marketing world and committed to promoting students’ careers.

Earning your master’s degree in marketing from UC is not only a smart move professionally but also financially. UC Online has one of the most affordable tuition rates in the country with no surprises and no hidden fees. Many of our students take advantage of our online financial aid assistance which can come in the form of scholarships, FAFA, GI Bill, grants, and more.

We’ll Meet You Right Where You Are

No matter where you are in life, the University of Cincinnati Online will meet you there with our extensive offering of online programs of the same high quality and integrity as traditional courses and the flexibility to complete them at a time and place that’s convenient for you. With each course, our students receive the tools, skills, and education to further their skill set, expand their opportunities, and enrich their local communities.

Ready to earn your MS Marketing Degree online? Start our simple, easy-to-follow application process today!

birds eye view of students working at a round table with laptops and study materials
Need additional student resources?
Already an online student? UC Online has additional tips and tricks to ensure you are on the path to success. Check out our Student Resources section for what you need to maximize your learning.
Corporate Taxation professionals having a meeting
Helping You Build a Better Business Through Continuing Education
Employee recruitment and retention is crucial for the growth and profitability of an organization and should be a high priority for every business. At the University of Cincinnati Online, we want to help develop and retain your employees through our Business Partnership offering.

Sign up for updates from UC Online

  • This field is for validation purposes and should be left unchanged.