An Online Business Education that Fits Your Lifestyle

Prepare for a career in finance or marketing — from wherever you’re located — with a Bachelor of Business Administration from the University of Cincinnati Online’s nationally-ranked Carl H. Lindner College of Business. Designed around our commitment to cultivate your unique managerial and leadership skills, our online degree fits seamlessly into a variety of lifestyles while still providing the same rigor as our on-campus undergraduate programs. By combining this digital experience with world-class faculty and continuous student support, we’ll train you to tackle today’s major business challenges and emerge as a leader in your preferred field — all while maintaining your personal and professional commitments.

What is a Bachelor of Business Administration (BBA) Degree?

Accredited by the Association to Advance Collegiate Schools of Business, the Lindner College of Business BBA degree prepares dedicated problem-solvers to explore the diverse field of business through a customized online education that focuses on the general principles of how businesses operate. Offering two distinctive paths of study — in finance and marketing — it is designed to help you focus on what best suits your professional goals.

  • Finance: Your learning experience will incorporate an innovative and experience-based curriculum that includes specialized training in investment management, corporate finance, and commercial banking and financial institutions.
  • Marketing: Your learning experience will incorporate a comprehensive curriculum that includes specialized training in selling, advertising, and consumer motivation and behavior.

Why Choose an Online Business Administration Degree?

An online program is judged by several criteria: the flexibility of its curricula; the excellence of its faculty; the quality of its instrumentation; and the professional success of its alumni.

Here at UC Online, you’ll attend online classes hosted by supportive and dedicated faculty on our intuitive learning platform — with no campus visits required. From day one, you’ll work to master the art of business administration while creating an educational experience compatible with your needs and schedule. What’s more, with cutting-edge research and proven practical course content, you’ll develop the skills you need to advance your company, your colleagues, and yourself.

BSBA vs. BBA Degree — What’s the Difference?

When considering which undergraduate business degree to pursue, it’s important to know the details of each program. The differences between a Bachelor of Science in Business Administration (BSBA) and a Bachelor of Business Administration (BBA) are significant in skillset and scope.

  • The BBA degree places an emphasis on liberal arts studies, providing students with a general overview of business, economics, finance, and marketing. This generalized foundation means the degree can be applied to a wider range of career paths.
  • The BSBA degree places an emphasis on STEM courses in order to develop a more analytical skillset, allowing students to focus on a specific discipline. This degree works well for students seeking a more specialized career path.

The Difference Between BBA & BSBA Info

What is the career outlook for a BBA graduate?

What can you achieve with a bachelor’s in business administration? Our curricula provide an excellent background for any professional career involving business and service, and for graduate studies in several fields. The Bureau of Labor and Statistics shows both finance and marketing careers growing at a standard rate of 6-10% from 2020-2030 in career paths including:


  • Treasury analyst
  • Capital budgeting analyst
  • Portfolio manager
  • Branch manager
  • Stockbroker
  • Loan officer


  • Public relations specialist
  • Market research analyst
  • Business development manager
  • Marketing manager
  • Marketing director

Build Your Foundation in Business

In the Lindner College of Business’ online BBA program, you’ll gain a strong foundation in core finance or marketing principles that will broaden your understanding of business and prepare you for diverse paths of career development — and you’ll do it all at a pace that works for your lifestyle.

Ready to learn more? Explore our online programs to discover how you can achieve your goals with a business degree from the University of Cincinnati Online; or take the first step in advancing your career by beginning your application today.

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Helping You Build a Better Business Through Continuing Education
Employee recruitment and retention is crucial for the growth and profitability of an organization and should be a high priority for every business. At the University of Cincinnati Online, we want to help develop and retain your employees through our Business Partnership offering.

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