The Online Graduate Certificate in Digital Marketing at the University of Cincinnati will provide you with the knowledge and skills needed to effectively promote products and services online. This program covers a range of digital marketing topics, including marketing strategy, buyer behavior and consumer insights, and performance metrics and analysis.
Designed by expert marketers and led by the same award-winning faculty as our on campus graduate programs, our digital marketing certificate will help you expand your opportunities for success in this rapidly evolving field without putting your life on hold.
Plus, all credits taken as part of this certificate may be subsequently applied toward your Master of Science in Marketing, Master of Business Administration, or other specialized master’s degrees at the Lindner College of Business.
Lindner’s Digital Marketing Graduate Certificate provides students the opportunity to cultivate a range of digital marketing skills, including developing marketing strategies, engaging target audiences, crafting compelling messages, designing effective campaigns and more. The program is built on four foundations, Consumer Psychology & Strategy, Planning & Design, Build & Execution, and Analytics.
Each course is designed and led by renowned faculty and can be completed on campus or online. Graduates are day-one ready for careers at advertising agencies, corporate marketing departments, e-commerce businesses or consulting firms, or may choose to pursue the Master of Science in Marketing degree. Learn more about the coursework and faculty below.
Understanding buyer values and decision-making processes; brand positioning; outcome driven innovation; and inclusive and intercultural engagement.
Industry-ready coursework:
Digital content strategies, brand identity, sales team engagement, integrated marketing programs.
Industry-relevant coursework:
Leverage engagement channels and tech platforms to distribute digital content using digital platforms and properties, interactive digital strategies, and technology, and leveraging digital behaviors to achieve digital sales.
Industry-focused coursework:
Conduct program analytics using digital behavior-based business analytics insights to implement communication program changes; and integrate findings into eCommerce processes and technology platforms.
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UC has partnered with hundreds of companies to offer tuition scholarships to employees, spouses and dependents.
Yes. The vast majority of our students work throughout their time in their academic program. It is important to assess course load and financial aid to understand how to balance school and work.
If possible, students may cut down on their work hours during a clinical portion of a program.
Most of our programs do not require onsite visits, but there is one exception. If you are interested in pursuing the Master of Science in Nursing-Nurse Midwifery, you will have 1 skills intensives that takes place on campus.
The AI in Business certificate enhances your skills in leveraging AI for business productivity and problem-solving, making you a valuable asset in a rapidly growing field. You will gain hands-on experience with the latest AI tools, which are highly sought after in today’s job market. Acquiring expertise in AI will position you as a valuable asset to your current or future employers and can lead to career advancement opportunities. The curriculum is designed by experts who are actively working on and researching the latest business applications of AI, ensuring that you are learning the most up-to-date and relevant skills to stay competitive in the job market.
As a student, you will gain access to Lindner’s extensive alumni network of 50,000 professionals, which can provide valuable connections, mentorship, and job placement assistance in this rapidly growing field.
Credits earned in the AI in Business certificate program can be applied towards a Master of Science in Information Systems or a Master of Science in Business Analytics degree. They may also be applied to UC’s MBA, providing a streamlined pathway to further your education and career prospects.
Additional resources to support you from start to finish.
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