The UC Online Bachelor of Business Administration program can be completed at your own pace and schedule. Our students are provided with the skills to take their careers to the next level or make sure they are better prepared when they begin their professional careers.
To view a sample curriculum, click here.
Consumer behavior is the study of human responses to products, services, and the marketing of these products and services. The topic is of critical importance to managers because the focus on the consumer is the key contribution of marketing to business practice; other business functions (e.g.,finance, accounting, production) ignore the consumer. Managers who really understand the consumer develop better products and services, and also market their products and services more effectively.
This course educates students in the fundamentals of finance and accounting. The methods covered are used extensively throughout the MBA program. Topics include: the accounting process that results in the preparation of financial statements for external users, techniques for analyzing a basic set of financial statements, using accounting information to support management decisions, and using time value of money techniques to evaluate capital asset decisions. (MS Accounting students cannot earn credit by taking this course.)
Introduction to data analysis and statistical methods with focus on practical decisions using quantitative models in a spreadsheet environment. Topics include sources of data, descriptive and graphical statistical methods, probability, distributions, sampling and sampling distributions, estimation, confidence intervals, and hypothesis testing.
This course provides an introduction to the fundamentals of economics at the graduate level for students without previous economics coursework. Students will be exposed to the essentials of both microeconomics and macroeconomics.
Microeconomics topics to be discussed include the supply and demand mechanism,how markets are affected by regulation and taxation, costs of production, and how market structure affects outcomes. Macroeconomic topics to be discussed include the fundamental measures of the aggregate economy, the sources of economic growth, explaining short-run fluctuations in economic activity, and how government policies can affect these fluctuations.
A particular focus will be to understand how fundamental economic principles at both the micro and macro level can affect companies, investments, industries, and national economies.
Natural Sciences Students complete six hours of NS coursework.
Students complete six hours of approved coursework.
Students must complete 12 hours of free electives
Tuition is calculated on a per-credit basis. Refer to the Tuition and Fees Chart for more details.
Official transfer credit evaluations are completed when a student is offered admission and has confirmed. Please contact an Enrollment Advisor about completing a course planning guide.
Yes. You will need to work with a program advisor to understand what credits will apply and meet the minimum requirement for credit hours completed at the University of Cincinnati.
Additional resources to support you from start to finish.
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