Online Bachelor of Business Administration - Marketing

Business Communication

Business Communication covers principles that establish written and oral communication standards in preparation for the workplace. Students will learn to analyze different writing situations, to plan and design communications, and to write in appropriate styles. Effective oral communication utilizing appropriate technologies, strategies, and skills will be discussed and developed.

English Composition

This course emphasizes critical reading, writing, and textual analysis with particular focus on argument and research-based writing.

Applied Calculus I

The first part of a two-semester sequence (MATH1044 and 1045) of courses on calculus appropriate for students in business and life sciences. Topics covered include functions, graphs, limits, continuity, properties of exponential and logarithmic functions, differentiation, higher order derivatives, curve sketching, model, solve and interpret solutions of applied optimization problems and marginal analysis.

Applied Calculus II

The second part of a two semester sequence (MATH1044 and 1045) on calculus appropriate for students in business and life sciences. Topics covered include antidifferentiation, the fundamental theorem of calculus, functions of two variables, partial derivatives, maxima and minima,Lagrange multipliers and applications to probability and other areas.

Business Pathways I

Business Pathways I is designed for first year students in the College of Business as part of the Lindner First-Year Experience (FYE) program to assist with college success.  Grounded in the PACE curriculum, this course places emphasis on Professionalism and Academics, supporting students as they transition to college life.  The course provides opportunities to explore and engage in campus resources, academic and professional skill development, academic planning, Lindner College of Business degree offerings, and the themes that our faculty, staff, and employers believe are important to the development of business problem solvers.

Business Pathways II

Business Pathways II builds on the foundation established in Business Pathways I, by continuing to foster the skills and mindsets essential for collegiate and professional success.  Expanding within the PACE Curriculum, this course places the focus on Character and Engagement.  The course works to assist in each student’s personal development by engaging in topics such as problem solving, creative thinking, experiential learning, leadership, and creating effective working environments.  The course advances long-term academic planning, helping students refine their goals and strategies while connecting personal growth with broader societal impact. Business Pathways II challenges students to think critically, act with integrity, and engage meaningfully with others—laying the groundwork for success in both business and life.

Introduction to Microeconomics

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic microeconomics terms and concepts, including scarcity and choice, equilibrium, efficiency and equity, positive and normative economics, comparative advantage, and specialization, (3) the fundamental economic question of allocating scarce resources, (4) opportunity cost and the production possibility frontier, (5) supply and demand, the function of prices in markets, how markets work and sometimes don't work, including market failure and externalities, (6) the effects of government intervention in markets, (7) how consumers make choices, (8) production theory, (9) the costs of production, (10) firm behavior in competitive markets, (11) firm behavior in imperfect markets, (12) elasticity and its application, (13) markets for resources, the determination of wage rates, interest, and rent, (14) the determination of income distribution, including poverty and discrimination, (15) the determinants of international trade flows, (16) to apply economic

Introduction to Macroeconomics

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic macroeconomic terminology and concepts, including the distinction between real and nominal magnitudes, (3) the national income accounts, (4) the nature of the business cycle, (5) the determinates of important macroeconomic variables,including the level of income, the level of employment, the unemployment rate, the natural rate of unemployment, the price level, the inflation rate, productivity and the rate of interest, (6) the supply and demand for money, (7)the Federal Reserve System, (8) aggregate demand and aggregate supply, (9) the effects of fiscal and monetary policies, (10) the basics of theories of macroeconomic instability, (11) unemployment and inflation tradeoffs, (12) the effects of the federal government's budget deficit, (13) long run growth and policies to affect growth, (14) comparative advantage, (15) the determinants of foreign trade flows and exchange rates, and their effects on the domestic economy, (16) to apply economic reasoning to better understand and critically evaluate real world circumstances and events.

Essentials of Innovation and Entrepreneurship

This course, structured around Business Essentials, Business Pathways, and Entrepreneurship, lays the foundation for our college's learning objectives through the PACE platform. It combines Essentials of Business with Business Pathways to offer a holistic first-year experience, fostering academic exploration, strategic planning, and personal development. Additionally, its connection to the Entrepreneurship concentration equips students with essential skills and an innovative mindset for corporate and entrepreneurial ventures. This integrated approach ensures a comprehensive introduction to the business world.

Essentials of Business

FYE course that provides an introduction to the university, opportunity to explore business programs and career opportunities, and overview ofbusiness structure and issues.

Financial Accounting

This course develops foundational knowledge and skills needed to understand, develop and analyze financial reports. Topics include income statements, cash flows, balance sheets and financial performance.

Managerial Accounting

This course develops foundational knowledge and skills needed to apply accounting data in planning and controlling business operations. Topics include costs, cost drivers and allocation, contribution margin and managerial budgeting.

Business Analytics I

This course develops fundamental knowledge and skills for applying statistics to business decision making. Topics include descriptive statistics, probability distributions, sampling, confidence intervals and hypothesis testing and the use of computer software for statistical applications.

Business Analytics II

This course is a continuation of BANA 2081. It further develops fundamental knowledge and skills for applying statistical and management science models to business decision making. Topics include simple and multiple linear regression, contingency tables, chi-square tests, ANOVA, decision analysis, simulation and risk models and optimization models, including the use of software for business applications.

Legal Environment of Business

This course examines the legal environment in which business operates, and develops an understanding of the legal consequences attached to business decision making. Topics include the study of torts, contracts, property, ethics and the legal system of the United States.

Intermediate Composition

This course emphasizes critical reading and writing, advanced research and argument skills, and rhetorical understanding of language as it is used in different discourse communities.

Introduction to Marketing

Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product,price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings.

Digital Technologies for Business

Information Systems (IS)-and the enabling digital technologies-constitute integral and critical resources for all aspects of a business, from operational efficiency and managerial decision making, to the implementation of transformative business strategies. Businesses spend over $1 trillion annually on technology and related information systems. This course is designed to help students develop a working knowledge of digital technologies, to understand business opportunities created by digital technologies, and to gain awareness of how organizations leverage digital technologies to improve organizational processes and enhance related business strategies.The course also has a hands-on component-students will develop specific competencies in using spreadsheet, database, and web development tools to make informed business and financial decisions.

Design Thinking and Ethics in Business

The purpose of this course is to introduce students to elements of advertising and promotion.The course is designed from the perspective of managers who will need to make decisions about marketing communications programs.

Topics covered include: setting objectives, positioning, target audience selection, creative strategy, media strategy, advertising research and evaluation. The marketing communications program is seen as one part of the overall marketing mix. The material covered in the course is relevant for all types of organizations (large, small, public, or private).

Global Environment of Business

This is a foundation course in international business. The objective is to present a selected mix of information which exposes students to cultural, social, political, economic, legal, and financial environments in which American business executives manage their operations in today's complex business environment. Students will gain a greater awareness of the many challenging issues facing corporations in the global economy.

Management

In this course, students will learn and apply the basic principles of organizational behavior and theory. We will examine a number of theories and concepts relevant to the problems and issues confronting managers today. Class sessions will consist of lecture, discussion, exercises, self-assessments, and other activities designed tohelp students learn relevant organizational behavior theories as well as develop vital managerial skills. The course is divided into three modules that examine the varied and interwoven levels of management: individuals, groups and teams, and organizations.

Operations Management

Survey of the operations function in industrial, service and public organizations. Includes forecasting, line balancing, aggregate scheduling,layout, inventory planning, work measurement, quality control, quality improvement, MRP.

Business Finance

This is the core finance course required of business majors. Business Finance acquaints students with the fundamental principles of finance. The two key concepts developed in the course will be 1) the time value of money; and, 2)the trade off between risk and return. This is a 'tools' course that will provide you with the skills to analyze a wide range of financial decisions. A major emphasis in the class will be on learning how to think systematically about financial valuation and how to apply these insights to a variety of business (e.g., capital budgeting decisions) and personal (e.g., retirement planning, automobile and mortgage loans) financial problems.

Marketing Research

Techniques and procedures for the systematic and objective identification, collection, analysis, dissemination and use of information that is undertaken to improve marketing/management decision making will be studied and evaluated.

Consumer Behavior

Consumer behavior is the study of human responses to products, services, and the marketing of these products and services. The topic is of critical importance to managers because the focus on the consumer is the key contribution of marketing to business practice; other business functions (e.g.,finance, accounting, production) ignore the consumer. Managers who really understand the consumer develop better products and services, and also market their products and services more effectively.

Marketing Electives

Students complete twelve hours of approved marketing electives. No more than three hours of marketing study abroad coursework and three hours of approved DAAP courses may apply toward these hours.

Business Strategy

This course is intended to be the culmination of your undergraduate curriculum. As a capstone course, it provides a framework for integrating knowledge from functional foundation courses throughout the undergraduate curriculum. You will be expected to analyze and assess internal operations of a firm and the external and competitive environment of an industry. Students will also be asked to formulate effective competitive strategies for firms under conditions of domestic and international uncertainty. Comprehensive case studies, readings and industry simulations will be used to help the student understand the difficulties and challenges of effectively implementing strategic plans. This course is designed to challenge your analytical and decision-making skills, as well as develop interpersonal skills important to your future success.

MKTG Electives

Marketing major electives may be chosen from any MKTG courses at the 3000 level or higher.

Study Abroad: International Retailing

This study abroad course is an intensive, comparative exposition into the world of retailing as well as an immersion into the social and cultural fabric of the city which will be examined and toured. During the city residency, students will meet with retail executives, tour facilities, and perform on-site ethnographic research in order to understand the underlying dynamics and drivers of retailing in a globalized world.

Study Abroad: South Africa - Microbusiness Marketing Strategy

This course is designed for real-world application of marketing strategy and branding concepts in a deep, meaningful and transformative way. We’ll be working with microbusinesses in the former apartheid township of Khayelitsha, located in Cape Town, South Africa. Our marketing strategy consultation and recommendations will help these microbusinesses generate income that can pull families out of a deep cycle of poverty. We’ll explore how to build their brand/business, and help them envision future potential, using select frameworks and applying core marketing principles. Course materials will be curated from a variety of sources including select articles, Harvard Business Review, Internet sources, speaker insights, and instructor experience. - By Permission Only

Global Social Entrepreneurship: Sustainable and Profitable Solutions

This multidisciplinary and multicultural course is designed to introduce and promote entrepreneurial thinking for effectively responding to key challenges in our global economy. The focus is on how to develop an offering that would be responsive to a societal need, and produce a social benefit at some nominal profit. In this course students from UC will work with students at a foreign university, employing the principles of social entrepreneurship, Marketing and Finance, and will use critical thinking in bringing about economically sound decisions to solve contemporary global challenges. Registration is by permission only.  No direct enrollment.  Students must apply and be accepted into the program to be enrolled in this course.  - By Permission Only

Study Abroad - European Union

Students will visit a partner university, participate in seminars from local academics and experts, visit companies and governmental agencies, and engage in cultural activities. Students will conduct research on culture, business, economics, trade, history and politics. They will produce a cultural journal based on observations and assessment of various cultural incidents. - By Permission Only

Study Abroad: Fashion Business in South Korea

The study abroad program in South Korea is designed for students who wish to explore and learn about the Korean fashion industry and culture. Students will visit major fashion hubs in Seoul and landmarks in other cities, South Korea. This course offers students a unique opportunity to explore the Korean fashion industry through both business and cultural lenses. Through direct interaction with global fashion firms and immersion in Korea’s trendsetting retail hubs, students will critically explore how Korean fashion products are created, positioned, and brought to international markets. The course also emphasizes cultural immersion by encouraging students to reflect on how heritage and tradition influence modern fashion expressions in South Korea. - By Permission Only

Applied Trend Research and Analysis

This course provides and introduction to trend forecasting research and methodology necessary to identify, categorize, analyze and synthesize socio-economic trends that will impact product andsystem development into the future.

A Non-Designer's Guide to Graphic Design

This course focuses on the conceptual thinking andproblem solving methods used by graphic designers in developing communications that sell ideas. Emphasis is placed on evaluating the messaging andsales objectives to create designs effectively communicating and influencing a targeted audience.Discussions will cover graphic design principles and methods, which students will then apply to develop their own proposed solutions to address assigned problems. Course will be taught using current design software for both digital and printbased solutions.