Online

Online Bachelor of Business Administration - Marketing

Freelancer woman working on laptop computer at home. Creative occupation, work from home, freelance, online learning, lockdown, studying concept. Distance education

Earn your Bachelor of Business Administration in Marketing degree online with UC Online, offered by the nationally-ranked Carl H. Lindner College of Business. Study at your convenience, from any location, and delve into the dynamic field of marketing. Gain a comprehensive understanding of marketing’s integral role in delivering customer satisfaction through a range of activities. From research to strategic messaging, our program equips you with the skills to deliver products and services effectively. Join us to explore the multifaceted world of marketing and propel your career forward!

The Lindner Advantage

The University of Cincinnati Carl H. Lindner College of Business empowers business problem-solvers to tackle some of the world’s biggest challenges.

From Day One, you’ll immerse yourself in an innovative and experience-based curriculum that includes cross-disciplinary projects, remote work options, and industry certifications.

Flexibility

  • 100% online
  • No GMAT requirement
  • Courses offered in spring, summer and fall semesters

Support from Application to Graduation

At UC, you’ll have a full support team behind you:


The University of Cincinnati’s Online BBA in Marketing combines cutting-edge research with practical, relevant course content to equip students with the skills they need to succeed as a finance professional. Calculus is a required prerequisite. If you have not taken calculus, please apply to UC’s Online Pre-BBA program. The Pre-BBA program was designed to give students an opportunity to complete any prerequisite coursework required for the Bachelor’s (BBA) program (including Calculus).

  • Minimum cumulative GPA of 2.5 in all college-level coursework.
  • Transcripts for all schools attended (including College Credit Plus and/or Dual Enrollment).
  • If you earned college credit in high school, please request official transcripts from the college or university that awarded the credit.

Please refer to the Lindner College of Business Transfer & Transition Student resource for transfer requirements and additional information.

Fill out the online application.

Transcripts can be sent through online systems such as Parchment or eScrip-Safe to the University of Cincinnati Undergraduate Office of Admissions. Transcripts must be official copies of the student’s record.

Submit official transcripts to: 
University of Cincinnati Office of Admissions
P.O. Box 210091

Cincinnati, OH 45221-0091

Electronic submissions can be sent to admissions@uc.edu.

Please email onlineenrollment@uc.edu with questions.

At the University of Cincinnati, we offer multiple start dates to accommodate your schedule. 
Term Application Deadline Classes Start

Summer 2026

Fall 2026

March 1, 2026

July 1, 2026

May 11, 2026

August 24, 2026

The University of Cincinnati's online course fees differ depending on the program. On average, students will accrue fewer fees than students attending on-campus classes.

The one fee applied across all UC Online programs is the distance learning fee. Students living outside the state of Ohio must also pay an additional “non-resident” fee to enroll in courses at UC Online. This fee is lower than the out-of-state fee for traditional on-campus programs.

To view tuition information and program costs, visit the Online Program Fees page.

Logo showing UC Lindner College as Association to Advance Collegiate Schools of Business (AACSB) accredited.

The University of Cincinnati Lindner College of Business has been AACSB Accredited since 1919. Less than one-third of U.S. business school programs and only 15% of business school programs worldwide meet the rigorous standards of AACSB International accreditation. This means you’ll get access to the best faculty, research, and academic programs all online!

A man in a blue collared shirt holding a pencil in his right hand is speaking to a woman in a green shirt who is sitting across from him at a table.

Ready to get started?

We offer over 130 degrees from undergraduate to doctoral programs.