Careers: Bachelor of Business Administration - Marketing

Careers: Bachelor of Business Administration - Marketing
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Money Icon Career Outlook

The Bachelor of Business Administration in Marketing opens the door to a world of opportunities. A few examples of careers that marketing graduates pursue include: sales and retail management, market research, brand management, public relations, advertising, product development, and many more.

According to Coursera, marketing professionals make a median average salary of $54,000 annually. According to the Bureau of Labor Statistics, the marketing industry is projected to grow by 9% over the next decade.

Your BBA in Marketing will also set a strong foundation to further your career with the UC Online Masters of Science in Marketing or an MBA with the Lindner College of Business.

Our graduates launch their careers at leading companies around the country including:

  • Fifth Third Bank
  • Deloitte
  • Kroger
  • PNC Financial Services
  • Great American Insurance Group
  • Ernst & Young
  • MedPace
  • GE Aerospace
  • 84.51
  • Procter & Gamble
  • Western & Southern
  • Fischer Homes
  • Cintas
  • Fidelity Investments
  • State Farm
  • TQL
  • USI Insurance Services
  • Marketvision Research

Occupation Median Wage Projected Growth
Marketing Managers $157,620 5-8%
Advertising and Promotions Managers $131,870 2-4%
Advertising Sales Agents $61,270 -2%
Market Research Analysts and Marketing Specialists $74,680 9%
Public Relations Managers $134,760 5-8%
Public Relations Specialists $66,750 5-8%