Curriculum: Bachelor of Business Administration - Marketing

Business Communication covers principles that establish written and oral communication standards in preparation for the workplace. Students will learn to analyze different writing situations, to plan and design communications, and to write in appropriate styles. Effective oral communication utilizing appropriate technologies, strategies, and skills will be discussed and developed.

This course emphasizes critical reading, writing, and textual analysis with particular focus on argument and research-based writing.

The first part of a two semester sequence (MATH1044 and 1045) of courses on calculus appropriate for students in business and life sciences. Topics covered include functions, graphs, limits, continuity, properties of exponential and logarithmic functions, differentiation, curve sketching, optimization and the definite integral.

The second part of a two semester sequence (MATH1044 and 1045) on calculus appropriate for students in business and life sciences. Topics covered include antidifferentiation, the fundamental theorem of calculus, functions of two variables, partial derivatives, maxima and minima,Lagrange multipliers and applications to probability and other areas.

Career Success Strategies helps Lindner students explore possible career paths, and leverage their varied options for gaining professional experience. To build their foundation for career success, the course develops skills vital for executing an effective job search. For example, students will learn how to (a) identify opportunities fitting their career goals, (b) articulate their strengths, skills and interests, (c) effectively compile job application materials,and (d) expand their professional network.

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic microeconomics terms and concepts, including scarcity and choice, equilibrium, efficiency and equity, positive and normative economics, comparative advantage, and specialization, (3) the fundamental economic question of allocating scarce resources, (4) opportunity cost and the production possibility frontier, (5) supply and demand, the function of prices in markets, how markets work and sometimes don't work, including market failure and externalities, (6) the effects of government intervention in markets, (7) how consumers make choices, (8) production theory, (9) the costs of production, (10) firm behavior in competitive markets, (11) firm behavior in imperfect markets, (12) elasticity and its application, (13) markets for resources, the determination of wage rates, interest, and rent, (14) the determination of income distribution, including poverty and discrimination, (15) the determinants of international trade flows, (16) to apply economic

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic macroeconomic terminology and concepts, including the distinction between real and nominal magnitudes, (3) the national income accounts, (4) the nature of the business cycle, (5) the determinates of important macroeconomic variables,including the level of income, the level of employment, the unemployment rate, the natural rate of unemployment, the price level, the inflation rate, productivity and the rate of interest, (6) the supply and demand for money, (7)the Federal Reserve System, (8) aggregate demand and aggregate supply, (9) the effects of fiscal and monetary policies, (10) the basics of theories of macroeconomic instability, (11) unemployment and inflation tradeoffs, (12) the effects of the federal government's budget deficit, (13) long run growth and policies to affect growth, (14) comparative advantage, (15) the determinants of foreign trade flows and exchange rates, and their effects on the domestic economy, (16) to apply economic reasoning to better understand and critically evaluate real world circumstances and events.

Business Fast Track is closely linked to the broader learning objectives of your UC experience,namely those of UC Gen Ed (General Education) and the CoB Undergraduate Program. This course is also interdependent with your Business Pathways course.Together, Business Fast Track and Business Pathways enable your integrative first-year experience. While Business Fast Track emphasizes the fundamental concepts of business, Business Pathways focuses on developing your professional skills through your own academic choices, strategic planning and personal development.

This course emphasizes critical reading and writing, advanced research and argument skills, and rhetorical understanding of language as it is used in different discourse communities.

This course develops foundational knowledge and skills needed to understand, develop and analyze financial reports. Topics include income statements, cash flows, balance sheets and financial performance.

This course develops foundational knowledge and skills needed to apply accounting data in planning and controlling business operations. Topics include costs, cost drivers and allocation, contribution margin and managerial budgeting.

This course develops fundamental knowledge and skills for applying statistics to business decision making. Topics include descriptive statistics, probability distributions, sampling, confidence intervals and hypothesis testing and the use of computer software for statistical applications.

This course is a continuation of BANA 2081. It further develops fundamental knowledge and skills for applying statistical and management science models to business decision making. Topics include simple and multiple linear regression, contingency tables, chi-square tests, ANOVA, decision analysis, simulation and risk models and optimization models, including the use of software for business applications.

This course examines the legal environment in which business operates, and develops an understanding of the legal consequences attached to business decision making. Topics include the study of torts, contracts, property, ethics and the legal system of the United States.

Information Systems (IS)-and the enabling digital technologies-constitute integral and critical resources for all aspects of a business, from operational efficiency and managerial decision making, to the implementation of transformative business strategies. Businesses spend over $1 trillion annually on technology and related information systems. This course is designed to help students develop a working knowledge of digital technologies, to understand business opportunities created by digital technologies, and to gain awareness of how organizations leverage digital technologies to improve organizational processes and enhance related business strategies.The course also has a hands-on component-students will develop specific competencies in using spreadsheet, database, and web development tools to make informed business and financial decisions.

Professionalism and character serve as integrating themes throughout the Lindner College of Business undergraduate programs and the PACE framework. This course delves deeply into these themes, as students reflect on their professional experiences. The course is comprised of three modules, each with a major assignment and developmental experiences: leadership (ethics, diversity, communication, leadership styles), self-management (emotional intelligence, personal branding, etiquette), and professional development(portfolio/resume building, networking, interviewing).

This is the core finance course required of business majors. Business Finance acquaints students with the fundamental principles of finance. The two key concepts developed in the course will be 1) the time value of money; and, 2)the trade off between risk and return. This is a 'tools' course that will provide you with the skills to analyze a wide range of financial decisions. A major emphasis in the class will be on learning how to think systematically about financial valuation and how to apply these insights to a variety of business (e.g., capital budgeting decisions) and personal (e.g., retirement planning, automobile and mortgage loans) financial problems.

This is a foundation course in international business. The objective is to present a selected mix of information which exposes students to cultural, social, political, economic, legal, and financial environments in which American business executives manage their operations in today's complex business environment. Students will gain a greater awareness of the many challenging issues facing corporations in the global economy.

In this course, students will learn and apply the basic principles of organizational behavior and theory. We will examine a number of theories and concepts relevant to the problems and issues confronting managers today. Class sessions will consist of lecture, discussion, exercises, self-assessments, and other activities designed tohelp students learn relevant organizational behavior theories as well as develop vital managerial skills. The course is divided into three modules that examine the varied and interwoven levels of management: individuals, groups and teams, and organizations.

Survey of the operations function in industrial, service and public organizations. Includes forecasting, line balancing, aggregate scheduling,layout, inventory planning, work measurement, quality control, quality improvement, MRP.

This course is intended to be the culmination of your undergraduate curriculum. As a capstone course, it provides a framework for integrating knowledge from functional foundation courses throughout the undergraduate curriculum. You will be expected to analyze and assess internal operations of a firm and the external and competitive environment of an industry. Students will also be asked to formulate effective competitive strategies for firms under conditions of domestic and international uncertainty. Comprehensive case studies, readings and industry simulations will be used to help the student understand the difficulties and challenges of effectively implementing strategic plans. This course is designed to challenge your analytical and decision-making skills, as well as develop interpersonal skills important to your future success.

Techniques and procedures for the systematic and objective identification, collection, analysis, dissemination and use of information that is undertaken to improve marketing/management decision making will be studied and evaluated.

Consumer behavior is the study of human responses to products, services, and the marketing of these products and services. The topic is of critical importance to managers because the focus on the consumer is the key contribution of marketing to business practice; other business functions (e.g.,finance, accounting, production) ignore the consumer. Managers who really understand the consumer develop better products and services, and also market their products and services more effectively.

Marketing major electives may be chosen from any MKTG courses at the 3000 level or higher.

Required BoK Coursework

BoK: NS
Natural Sciences
Students complete six hours of NS coursework.

BoK: FA,HP,HU,SS
BoK Courses–FA/HP/HU/SS
Students complete six hours of approved coursework.

 

Select one of the three options:

• Foreign Language:
  Students complete six hours of approved Foreign Language courses.
• Cultural Courses:
  Students complete six hours of approved Cultural courses.
• Course Mixture:
  Students complete one course from each area listed above for a total of six hours.

Students complete 12 hours of free electives.