Careers: Online Digital Marketing Graduate Certificate

Next Term Application Deadline

11.15.2025

Total Credits

Next Term Starts

01.12.2026

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Program requires the completion of an associate degree program. Have you earned an associate degree?*
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Program requires the completion of a BSN degree program. Have you earned a BSN degree?*
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*This program is now enrolling for Summer 2025.

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Career Outlook

Occupation

Median Wage

Projected Growth

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Median Wage

$161,030

Projected Growth

Wage Range

Mid Level	$161,030
Entry Level	$81,900

Related Careers

Account Supervisor
Brand Manager
Business Development Director
Business Development Manager
Commercial Lines Manager
Market Development Executive
Marketing Coordinator
Marketing Director
Marketing Manager
Product Manager

Job Sectors

Sales and Marketing
English Language
Administration and Management
Customer and Personal Service
Communications and Media

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Median Wage

$76,950

Projected Growth

Wage Range

Senior Level	$144,610
Mid Level	$76,950
Entry Level	$42,070

Related Careers

Digital Marketing Strategist
Digital Media Planner
Internet Marketing Specialist
Marketing Consultant
Online Marketing Consultant
Paid Search Consultant
Paid Search Strategist
Search Engine Optimization Consultant (SEO Consultant)
SEO Strategist (Search Engine Optimization Strategist)
Social Media Specialist

Job Sectors

Sales and Marketing
Computers and Electronics
English Language
Communications and Media
Mathematics

This page includes information from O*NET Resource Center by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.

FAQs

Can I work while completing this program?

Yes. The vast majority of our students work throughout their time in their academic program. It is important to assess course load and financial aid to understand how to balance school and work.

If possible, students may cut down on their work hours during a clinical portion of a program.
Are there any onsite visits required for your programs?

Most of our programs do not require onsite visits, but there is one exception. If you are interested in pursuing the Master of Science in Nursing-Nurse Midwifery, you will have 1 skills intensives that takes place on campus.
How can this certificate benefit my career?

The AI in Business certificate enhances your skills in leveraging AI for business productivity and problem-solving, making you a valuable asset in a rapidly growing field. You will gain hands-on experience with the latest AI tools, which are highly sought after in today’s job market. Acquiring expertise in AI will position you as a valuable asset to your current or future employers and can lead to career advancement opportunities. The curriculum is designed by experts who are actively working on and researching the latest business applications of AI, ensuring that you are learning the most up-to-date and relevant skills to stay competitive in the job market.

As a student, you will gain access to Lindner’s extensive alumni network of 50,000 professionals, which can provide valuable connections, mentorship, and job placement assistance in this rapidly growing field.

Credits earned in the AI in Business certificate program can be applied towards a Master of Science in Information Systems or a Master of Science in Business Analytics degree. They may also be applied to UC’s MBA, providing a streamlined pathway to further your education and career prospects.