Master of Science in Business Analytics

April 01, 2023
33-41 credit hours
May 08, 2023

Learn More from Our Academic Director Dr. Denise White

Were you able to attend our information session? If not, you can view it here! Take some time learn more about our Master's program from Program Director Dr. Denise White and ESA, Spencer Bradley!

Application Fees Waived for Summer 2023!

Apply today and we'll waive the $65 application fee.

UC Online is a best valueWhy Choose a Master of Science in Business Analytics Program at UC Online?

The University of Cincinnati Online’s Master of Science in Business Analytics program is nationally recognized and has a proven track record with placing students at successful, high-profile companies. Predictive Analytics Today named UC as the No.1 MS Data Science school in the country and Quacquarelli Symonds (QS) ranked us 18th globally and 7th nationally among U.S. public universities.

The Master’s of Science in Business Analytics online program at UC provides students with expertise in descriptive, predictive, and prescriptive analytics. Many of our graduates are working as data scientists and business analysts at world-leading companies from larger corporations, to startups across the nation.

Note: The MS-Business Analytics program is recognized as a STEM (Science, Technology, Engineering, and Mathematics) program. According to the National Science Teachers Association (NSTA), “A common definition of STEM education […] is an interdisciplinary approach to learning where rigorous academic concepts are coupled with real-world lessons as students apply science, technology, engineering, and mathematics in contexts that make connections between school, community, work, and the global enterprise enabling the development of STEM literacy and with it the ability to compete in the new economy.” UC Online’s skilled faculty members bring valuable field experiences to their courses to ensure that students have the skills necessary to excel in STEM positions.


AACSB-logoWhat is Business Analytics at UC Online?

According to U.S. News, Business Analytics Business “is the science of using data to build mathematical models and arrive at decisions that have value for a company or organization, Bertsimas says. This is relevant in nearly every field, whether it’s medicine, technology, retail or real estate”.

The MSBA at UC Online was designed for the individual who is currently working and needs the flexibility to balance the workload of a challenging and rewarding degree with their personal and work life. Asynchronous classes allow you to complete coursework on your time. There are three learning outcomes which include, business analytics, data science, and data visualization that you can follow based on your career goals. You will gain expertise in predictive, prescriptive, and descriptive analytics. UC prides itself on its business partnerships which aid in providing real-world projects and learnings to prepare a student for the workforce.


Business Analytics & Data Science by the numbers

Average starting salary, job placement rate, and job demand growth of business analytics

The Demand for Data Scientists is Skyrocketingdata analytics researcher

While most students worry about what job they are going to find post-graduation, graduates with a Master’s in Business Analytics from UC Online will find themselves asking, “Which one do I want to take?”.  Data science is a job title that has just recently been introduced. Companies like Amazon, P&G, Fifth Third, and Tesla are willing to pay top dollar for this role. There has been a huge increase in available data over the last few years which has created increased demand from companies who need people to decipher, analyze, and present this data to make meaningful business decisions. Take some time to review our Careers Page to learn more about where graduates from UC have found jobs and the outlook on demand for these positions.


The University of Cincinnati’s online Business Analytics Master’s program is designed to achieve several core objectives:

  • Put you ahead of the competition when applying to the workforce
  • Provide you with the skills and tools needed to collect data and analyze it to influence decisions in an organization
  • University of Cincinnati’s 100% online program will empower you with core business analytics skills, and technical skills for understanding and implementing descriptive, predictive, and prescriptive analytics


UC Online’s Master’s in Business Analytics program offers you:

  • A 100% online Bootcamp that prepares you before the program begins
  • The ability to customize your degree around your busy lifestyle
  • 100% Online coursework
  • One of the most affordable tuition rates in the country
  • World-class faculty who provide personalized attention to each and every student
  • An immersive experience where you’ll gain an understanding of the tools and techniques needed to turn descriptive, predictive, and prescriptive analytics data into meaningful business insights.
  • Start-to-Graduation Support: Every student enrolled online is assigned a dedicated Academic Advisor and also a Student Success Coordinator providing one-on-one support. They are your on-campus partners who can help you manage your time and ensure you’re meeting degree requirements to get you to graduation.


Machine learning and artificial intelligenceLearning Outcomes Based on Career Goals

  • Business Analytics: Understand the tasks and techniques needed to recognize business needs and determine solutions to business problems. Software-systems based solutions will drive efficiencies in identifying gaps.
  • Data Science: Gain expert knowledge in math and statistics to recognize business needs and analyze data to then apply machine learning and utilize artificial intelligence systems to generate tangible insights for business
  • Data Visualization: Gain a deeper knowledge of understanding data visualization tools to provide an accessible way to see and understand trends, outliers, and patterns in data.