What Can You Do with a Master’s in Marketing?

Looking to take your marketing career to the next level with a high-paying and fulfilling role? If so, a master’s in marketing is your ticket to success. This postgraduate degree is designed to deepen your knowledge of the strategies companies use to market their products or services. While an undergraduate degree in marketing covers basic topics such as market research, social media strategy, and messaging, a master’s program focuses on more specialized areas like consumer psychology, planning, and Analytics.

Let’s explore some of the industry’s most sought-after roles and uncover the essential skills and qualifications required to not only secure but also excel in these positions.

High-Paying Opportunities You Can Land with Your Marketing Masters

Earning a master’s degree in marketing can lead to various career opportunities, including traditional marketing, public relations, and advertising roles. With such a wide range of job opportunities, it’s become a popular career choice for students seeking a dynamic and constantly evolving path.

Below, discover four common roles—along with salary and job outlook data from the U.S. Bureau of Labor Statistics—that can be pursued with the skills and knowledge acquired through these degrees,

Advertising, Promotions, and Marketing Managers

Plan and execute marketing campaigns to promote products and services, aiming to increase sales and enhance the company’s brand.

• Average Salary: $156,580 per year
• Expected 10-Year Growth: 6% (faster than average)

Data Scientists

Analyze and interpret complex data to provide insights and support decision-making in organizations.

• Average Salary: $108,020 per year
• Expected 10-Year Growth: 35% (much faster than average)

Market Research Analysts

Study market conditions to identify potential sales, understand consumer preferences, and guide marketing strategies.

• Average Salary: $74,680 per year
• Expected 10-Year Growth: 13% (much faster than average)

Public Relations and Fundraising Managers

Manage an organization’s public image and communication, and develop strategies to raise funds and maintain donor relationships.

• Average Salary: $130,480 per year
• Expected 10-Year Growth: 6% (faster than average)

What Skills Are Needed for a Thriving Marketing Career?

Succeeding in the field of marketing demands a diverse skill set that includes technical prowess, analytical capabilities, creativity, adaptability, and strong interpersonal skills.

• Technical proficiency requires adeptness with various marketing tools and platforms.
• Analytical capabilities encompass the ability to interpret data and derive actionable insights to steer marketing strategies.
• Creativity is essential for developing innovative marketing campaigns and compelling content that resonates with the target audience.
• Adaptability is crucial in this fast-paced industry, where trends and technologies are continually evolving.
• Strong interpersonal skills, including effective communication and relationship-building, are vital for collaborating with team members, clients, and other stakeholders.

These skills collectively set individuals apart in the competitive marketing landscape. And the most effective way to gain them is by enrolling in a top-ranked program that offers the flexibility to accommodate your busy professional and personal life — which is where UC’s online program excels.

UC Online Degree Options: Master of Science in Marketing

The Master of Science in Marketing program, offered online at the University of Cincinnati through the Lindner College of Business, equips students with an innovative curriculum based on the latest marketing practices and theories. Designed to impart the acumen to succeed in various industries, its diverse and world-renowned faculty members rank in the top ten for publications in consumer psychology journals. Through their expertise, students become experts in:

• human emotions
• decision-making processes
• buyer journeys
• compelling messages
• strategic digital content
• digital platforms

This program is designed to propel your career with a focus on consumer psychology and strategy, planning and design, build and execution, and analytics. It wraps up with a distinctive capstone project, offering you the chance to tackle real-world marketing challenges for actual organizations and gain valuable hands-on experience.

Recent graduates have secured positions at companies such as Procter and Gamble, Cincinnati Children’s Hospital, Johnson & Johnson, Fifth Third, UPS, Louis Vuitton, and more.

So, Is a Master’s in Marketing Worth It? 

If you’re thinking about advancing your marketing career — pursuing senior-level roles, exploring new industries, and expanding your network — a Master of Science in Marketing can open new and exciting opportunities. These programs provide specialized knowledge beyond the fundamentals, exploring complex concepts and state-of-the-art strategies.

As a student, you’ll gain expertise in crucial areas such as consumer behavior, digital marketing, and branding — all of which will enable you to create persuasive messages, analyze data strategically, and establish influential brands. Acquiring this new expertise will elevate your standing as a highly sought-after candidate in a market that increasingly values advanced qualifications.

Student Testimonials

“I have a background in film and during my time at UC in undergraduate, I interned at many marketing agencies. The experiences that I developed during the internships sparked a passion for being the next generation of marketers.”
— Xiyanna K.

“This degree allows me to utilize my bandwidth best while respecting my desire to learn and deliver results. It will bolster my impacts on customer-obsessed and consumer-personalized data-driven insights, pricing and promotion, adaptive marketing plans, high-performance cross-functional teams, and organizational learning — to win the future.”
— Robert O.

Unleash Your Potential

If you’re aiming to advance your marketing career, a Master of Science in Marketing can unlock a world of new and exciting opportunities by giving you a competitive edge. These degrees offer a broad spectrum of career paths, from traditional marketing to roles in public relations and advertising. UC’s online program is expertly crafted to help you gain the essential skills, land your ideal position, and make your marketing professional dreams a reality.

So, are you ready to learn more? Contact one of our advisors and start your journey to a brighter future.

Frequently Asked Questions (FAQs)

How long is a master’s in marketing?

A master’s degree program in marketing typically takes around two years to complete if pursued full-time. However, completion time can vary based on the school and the student’s circumstances. UC’s online program is 32 credit hours and can be completed online in 1-2 years.

Which should you choose: a master’s in marketing or an MBA?

If you aspire to excel in a business-related career, selecting the degree that resonates with your passions is crucial. Marketing offers an opportunity to leverage creative skills in promoting company offerings, while administration empowers individuals to drive efficiency and productivity through leadership and managerial expertise.

What is the job outlook for a master’s in marketing?

Data from the U.S. Bureau Of Labor Statistics indicates that job growth in marketing-related fields is growing faster than average. Overall, a master’s in marketing provides a competitive edge by equipping graduates with advanced skills that are highly valued in the current job market, making them attractive candidates for senior and specialized roles in various industries.