UC Online’s Resources to Help Marketing Students from Application to Graduation

Embarking on a Masters of Marketing online program is an exciting journey toward advancing your career. However, the path may seem daunting, especially if you’re pursuing higher education while juggling work and personal commitments. At the Lindner College of Business, we understand the unique challenges distance learning (DL) students face and are committed to supplying comprehensive support throughout their educational journey. From the moment you apply to the day you graduate; our range of resources is designed to empower and guide you every step of the way.

Dedicated Admissions Advisors and Onboarding

The first step in your journey is the application process, and our dedicated admissions advisors are here to help you. They understand the needs of working professionals and will supply personalized guidance, answering any questions you may have about the Master of Marketing Online program. From evaluating your eligibility to helping you gather application materials, these advisors are committed to ensuring a smooth and efficient application process, providing the support you need from day one.

Once you’re accepted into the program, we want to ensure a seamless transition into your online learning environment. UC offers a robust orientation and onboarding process designed to familiarize you with our virtual campus, learning management systems, and available resources. You’ll receive guidance on navigating the online platform, accessing course materials, participating in discussions, and submitting assignments. This comprehensive onboarding sets the stage for a successful and engaging online learning experience.

Expert Faculty and Online Community

Our esteemed faculty members bring a wealth of industry experience and academic ability to the Master of Marketing Online program. As a Distance Learning student, you’ll have access to these industry professionals who are passionate about teaching and committed to your success. Whether you have questions about course content or need guidance on assignments, our faculty members are readily available to supply prompt feedback and support. Additionally, our online learning support team is available to address any technical issues you may encounter, ensuring a smooth and uninterrupted learning experience.

Student testimonial quote from grad, Morgan Blaylock.
MS Marketing Alumni, Morgan B., on her favorite part of the program.

Distance learning doesn’t mean you have to miss the benefits of a vibrant student community. University of Cincinnati Online provides various avenues for you to connect with fellow students, fostering a sense of camaraderie and collaboration. Online discussion forums, virtual study groups, and networking events enable you to engage with peers from diverse backgrounds, exchange ideas, and build valuable professional connections. Our DL students consistently report that these connections enhance their learning experience and create a supportive network even in a virtual environment.

Career Services and Alumni Network

The University of Cincinnati also boasts a robust alumni network, offering valuable connections and networking opportunities that can significantly affect your career trajectory.

Marketing professionals hold high-level positions at nearly every major company and are key members of in-house marketing teams. They make decisions around developing unique campaign ideas to sell or get consumers to engage with a company’s services, products, or brand. Marketing professionals accomplish this by conducting market research; collaborating with sales, design, and product development teams; planning promotional campaigns; meeting with clients; and more.

Master’s degree holders have access to a range of career opportunities with significant growth potential. Marketing careers include:

  • Digital Brand Managers/Strategists: These professionals play a crucial role in managing a company’s public image by implementing effective marketing initiatives. Their responsibilities encompass researching industry trends and public perception, collaborating with executives, marketing teams, and public figures, and developing successful marketing and advertising campaigns.
  • Content Marketing Managers: They specialize in devising and overseeing an organization’s content strategy as a whole. They are responsible for creating engaging and valuable content that resonates with the target audience, driving brand awareness and customer engagement.
  • Senior Brand Managers: These experienced professionals supervise digital brand managers and strategists, assuming overall accountability for brand marketing. They provide guidance, strategic direction, and leadership to ensure the success of marketing efforts.
  • Account/Client Managers: Acting as intermediaries between their company and clients, these managers focus on maintaining strong client relationships and ensuring client satisfaction. They are responsible for addressing client needs, managing expectations, and facilitating effective communication.
  • Advertising Directors/Managers: In this role, professionals oversee all advertising operations, sales, and creative functions within a company or for clients. Typically found in advertising agencies or digital/print media spaces, they coordinate campaigns, manage teams, and ensure the successful execution of advertising strategies.
  • Marketing Research Executives: These individuals collect and analyze data that informs a client’s brand strategy. Their tasks involve monitoring and forecasting sales trends, measuring the effectiveness of marketing campaigns, and conducting market research to gain valuable insights for improving brand performance.

These careers offer excellent growth potential for individuals holding a master’s degree, as they involve strategic decision-making, leadership responsibilities, and the ability to shape a company’s brand image and marketing efforts.

No matter where you are in life, the University of Cincinnati Online will meet you there with our extensive offering of online programs of the same high quality and integrity as traditional courses and the flexibility to complete them at a time and place that’s convenient for you. With each course, our students receive the tools, skills, and education to further their skill set, expand their opportunities, and enrich their local communities.

So — are you ready to learn more? Explore our online business programs to discover how you can achieve your goals with a marketing degree from the University of Cincinnati Online; or take the first step in advancing your career by beginning your application today.


How does distance learning benefit students?

Distance learning offers several benefits to students, including:

  • Flexibility: Students can study at their own pace and set their own schedules, allowing them to balance their education with work, family, or other commitments.
  • Accessibility: It enables students from different geographical locations to access quality education without the need to relocate.
  • Personalized Learning: Distance learning often incorporates various multimedia resources, allowing students to learn through diverse methods that suit their learning preferences.
  • Improved Digital Skills: In an increasingly digital world, distance learning equips students with essential tech skills, enhancing their digital literacy.
  • Cost Savings: Online programs can sometimes be more cost-effective than on-campus options, as students save on commuting and housing expenses.

What is the most effective strategy for distance learning?

The effectiveness of distance learning can be maximized through various strategies:

  • Time Management: Develop a study schedule and stick to it, setting aside dedicated time for coursework and assignments.
  • Active Participation: Engage actively in discussions, virtual classrooms, and group activities to reinforce learning.
    Communication: Stay in regular contact with professors and classmates through online platforms, emails, or discussion forums.
  • Utilize Resources: Take advantage of all available online resources, such as recorded lectures, e-books, and online libraries.
  • Seek Support: Don’t hesitate to reach out to instructors or academic support services if you encounter challenges or have questions.

Why is online school better for mental health?

Online school can have certain advantages for mental health:

  • Reduced Commuting Stress: Eliminating the need for daily commuting can lower stress levels and provide more time for self-care.
  • Comfortable Learning Environment: Students can create a personalized study space at home, promoting a sense of comfort and familiarity.
  • Flexibility: The ability to set one’s study schedule can help reduce feelings of overwhelm and create a better work-life balance.
  • Reduced Social Anxiety: For some students, the online format may reduce social pressures and anxiety often associated with in-person interactions.
  • Access to Support: Many online programs offer counseling and mental health resources for students who may need additional support.

birds eye view of students working at a round table with laptops and study materials
Need additional student resources?
Already an online student? UC Online has additional tips and tricks to ensure you are on the path to success. Check out our Student Resources section for what you need to maximize your learning.
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Helping You Build a Better Business Through Continuing Education
Employee recruitment and retention is crucial for the growth and profitability of an organization and should be a high priority for every business. At the University of Cincinnati Online, we want to help develop and retain your employees through our Business Partnership offering.

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