Curriculum: Associate of Applied Business in Business Management Technology

First Year Experience (FYE) course that provides an introduction to the university, exploration of business programs and career opportunities, and tools that promote solving problems.

 

This course is an introduction to theories and techniques of management. Course topics include an overview of managerial functions, organizational communication and group theories. The course emphasizes on the application of management skills by responding to a variety of case scenarios that require identifying the case problem and deciding on an appropriate remedy. This course is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).

Student will select one Information Technology/Information Systems course – IT1001C Computer Applications or IS2080C digital Technologies for Business.

The course emphasizes the human aspects of organizations that contribute to individual and collective effectiveness; practical and theoretical areas of motivation and leadership. The course utilizes self assessments, application scenarios and case studies to emphasize the applied nature of this course. This course is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).

This course examines the legal environment in which business operates, and develops an understanding of the legal consequences attached to business decision making. Topics include the study of torts, contracts, property, ethics and the legal system of the United States.

Student may choose one course elective: Fundamentals of Computerized Accounting, Fundamentals of Tax Preparation Service Learning, Fundamentals of Topics in Accounting, Fundamentals of Digital Marketing, Fundamentals of Advertising & Promotion, Fundamentals of Financial Planning, Stock Markets and Investments, Personal Finance, Fundamentals of Risk Management.

Please note other options are available. For more information, speak to your Academic Advisor.

This introductory course covers the fundamental elements of finance, including how to read and to use financial statements, and how to employ ratios and performance measures. The course will deal with working capital management, capital budgeting, financial leverage, capital structure, and cost of capital. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

This course develops foundational knowledge and skills needed to understand, develop and analyze financial reports. Topics include income statements, cash flows, balance sheets and financial performance.

This course develops foundational knowledge and skills needed to apply accounting data in planning and controlling business operations. Topics include costs, cost drivers and allocation, contribution margin and managerial budgeting.

The fundamentals of personal selling, customer relationship management, job analysis and specification; the process of selecting, training, compensating, and supervising salespeople; discussion of the problems and methods; and the organization and administration of sales departments, and territories. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product,price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings.

Student may choose one course:

MKTG2085 Fundamentals of Consumer Behavior

An introductory survey to underlying principles of consumer behavior and its relationship to marketing strategy in a global economy. Topics include the role of consumers in the marketplace, decision making, and the influence of cultures and subcultures. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

ENTR2001 Essentials of Entrepreneurship

This course prepares entrepreneurs for the rewards and pitfalls of an entrepreneurial career choice. The content focuses on the essentials of effective management of a start-up company. These topics are also applicable to successfully creating a new product or service within an existing company and as a force for social change. Understanding the positioning of a new company to meet the various marketing, financial, and technological challenges is of central emphasis as well. The course integrates “real-time’ decision-making for key management issues as students follow the development of a new venture. Through cases, exercises and discussion students apply course concepts to actual business scenarios in order to practice the broad range of skills required to start and build a company in today’s complex world

This course emphasizes critical reading, writing, and textual analysis with particular focus on argument and research-based writing.

This course emphasizes critical reading and writing, advanced research and argument skills, and rhetorical understanding of language as it is used in different discourse communities.

Project-based course, emphasizing problem-solving,model-building, and basic data manipulation in real world contexts. Topics include: problem-solving, statistical reasoning, linear andexponential modeling, and modeling with geometry. Prereq: at least 420 on the MPT recommended.

Student will select a Natural Sciences Elective.

Student will select a Humanities Elective.

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic microeconomics terms and concepts, including scarcity and choice, equilibrium, efficiency and equity, positive and normative economics, comparative advantage, and specialization, (3) the fundamental economic question of allocating scarce resources, (4) opportunity cost and the production possibility frontier, (5) supply and demand, the function of prices in markets, how markets work and sometimes don't work, including market failure and externalities, (6) the effects of government intervention in markets, (7) how consumers make choices, (8) production theory, (9) the costs of production, (10) firm behavior in competitive markets, (11) firm behavior in imperfect markets, (12) elasticity and its application, (13) markets for resources, the determination of wage rates, interest, and rent, (14) the determination of income distribution, including poverty and discrimination, (15) the determinants of international trade flows, (16) to apply economic

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic macroeconomic terminology and concepts, including the distinction between real and nominal magnitudes, (3) the national income accounts, (4) the nature of the business cycle, (5) the determinates of important macroeconomic variables,including the level of income, the level of employment, the unemployment rate, the natural rate of unemployment, the price level, the inflation rate, productivity and the rate of interest, (6) the supply and demand for money, (7)the Federal Reserve System, (8) aggregate demand and aggregate supply, (9) the effects of fiscal and monetary policies, (10) the basics of theories of macroeconomic instability, (11) unemployment and inflation tradeoffs, (12) the effects of the federal government's budget deficit, (13) long run growth and policies to affect growth, (14) comparative advantage, (15) the determinants of foreign trade flows and exchange rates, and their effects on the domestic economy, (16) to apply economic reasoning to better understand and critically evaluate real world circumstances and events.

This course covers the use of the microcomputer ina professional environment with a focus on the innovative use of this technology. Students will use decision making tools to assist them in their work or personal environment (including assessing the opportunities and potential issues with the use of technology). The course focuses on technology; history of technology; components of the PC; the Internet; application software including spreadsheet, database, presentation, andWeb technologies. Ethical issues are discussed.