Curriculum: Associate of Applied Business in Marketing Management Technology

A broad overview of consumer advertising and promotion and their function as dynamic elements of integrated marketing communications and the marketing process. This course is intended for theAssociate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Digital marketing activities, analysis, strategies, and decision making related to internet, mobile, video, social media and email marketing. Topics include SEO, Google Analytics, social media platforms and networking sites, paid research, CRM systems, word press and other relevant options. This course is intended to satisfy the Associate of Applied Business (AAB) programs. This course WILL NOT satisfy degree requirements for the Bachelor's degree in Business Administration (BBA).

The fundamentals of personal selling, customer relationship management, job analysis and specification; the process of selecting, training,compensating, and supervising salespeople; discussion of the problems and methods; and the organization and administration of sales departments, and territories. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product,price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings.

An introductory survey to underlying principles ofconsumer behavior and its relationship to marketing strategy in a global economy. Topics include the role of consumers in the marketplace, decision making, and the influence of cultures andsubcultures. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

First Year Experience (FYE) course that provides an introduction to the university, exploration of business programs and career opportunities, and tools that promote solving problems.

 

This course is an introduction to theories and techniques of management. Course topics include an overview of managerial functions, organizational communication and group theories. The course emphasizes on the application of management skills by responding to a variety of case scenarios that require identifying the case problem and deciding on an appropriate remedy. This course is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).

This course examines the legal environment in which business operates, and develops an understanding of the legal consequences attached to business decision making. Topics include the study of torts, contracts, property, ethics and the legal system of the United States.

Student may choose any of the following course elective: Fundamentals of Computerized Accounting, Fundamentals of Tax Preparation Service Learning, Fundamentals of Topics in Accounting, Fundamentals of Advertising & Promotion, Fundamentals of Financial Planning, Stock Markets and Investments, Personal Finance, Human Resources, Human Relations, Entrepreneurship, or Fundamentals of Risk Management. The student may also take one of the First-Year Experience courses they did not complete prior this business elective.

Please note other options are available. For more information, speak to your Academic Advisor.

This introductory course covers the fundamental elements of finance, including how to read and to use financial statements, and how to employ ratios and performance measures. The course will deal with working capital management, capital budgeting, financial leverage, capital structure, and cost of capital. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

This course develops foundational knowledge and skills needed to understand, develop and analyze financial reports. Topics include income statements, cash flows, balance sheets and financial performance.

This course develops foundational knowledge and skills needed to apply accounting data in planning and controlling business operations. Topics include costs, cost drivers and allocation, contribution margin and managerial budgeting.

English Composition 1001 is a writing-centered course that emphasizes the careful reading, analytical thinking, and persuasive strategies inherent in researching and writing within an academic community. Students learn that rhetorical knowledge is the basis of composing while learning to write with purpose, audience, context, and conventions in mind. Students develop rigorous academic research practices: how to locate and evaluate primary and secondary sources relevant to their line of inquiry and position their own ideas in conversation with public writing. Students also engage in regular self-reflection: articulating what they know, what they can do, and how to apply their knowledge and skills in various contexts.

This course emphasizes critical reading and writing, advanced research and argument skills, and rhetorical understanding of language as it is used in different discourse communities.

Project-based course, emphasizing problem-solving, model-building, and basic data manipulation in real world contexts. Topics include: problem-solving, statistical reasoning, linear and exponential modeling, and modeling with geometry. Prerequisite: at least 30 on the ALEKS Math test or 420 on the Math Placement Test (MPT) is recommended.

Student will select a Humanities Elective.

Student will select a Natural Sciences Elective.

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic macroeconomic terminology and concepts, including the distinction between real and nominal magnitudes, (3) the national income accounts, (4) the nature of the business cycle, (5) the determinates of important macroeconomic variables,including the level of income, the level of employment, the unemployment rate, the natural rate of unemployment, the price level, the inflation rate, productivity and the rate of interest, (6) the supply and demand for money, (7)the Federal Reserve System, (8) aggregate demand and aggregate supply, (9) the effects of fiscal and monetary policies, (10) the basics of theories of macroeconomic instability, (11) unemployment and inflation tradeoffs, (12) the effects of the federal government's budget deficit, (13) long run growth and policies to affect growth, (14) comparative advantage, (15) the determinants of foreign trade flows and exchange rates, and their effects on the domestic economy, (16) to apply economic reasoning to better understand and critically evaluate real world circumstances and events.

This course covers the use of the microcomputer ina professional environment with a focus on the innovative use of this technology. Students will use decision making tools to assist them in their work or personal environment (including assessing the opportunities and potential issues with the use of technology). The course focuses on technology; history of technology; components of the PC; the Internet; application software including spreadsheet, database, presentation, andWeb technologies. Ethical issues are discussed.