With UC Online’s Associate of Applied Business in Marketing Management Technology, all of your coursework is completed online. Upon successful completion of this program, you will be able to:
A customized curriculum map for the Marketing Management Technology program is available to fit your schedule and pace. Part-time and full-time options are available to all students. For the convenience of our online students, we offer multiple (6) start dates per year – twice in the spring, summer and fall.
Students are required to complete a minimum of 60 credit hours for the Associate Marketing Management Technology program.
Accreditation: The University of Cincinnati and all of its regional campuses are accredited by the Higher Learning Commission.
The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic microeconomics terms and concepts, including scarcity and choice, equilibrium, efficiency and equity, positive and normative economics, comparative advantage, and specialization, (3) the fundamental economic question of allocating scarce resources, (4) opportunity cost and the production possibility frontier, (5) supply and demand, the function of prices in markets, how markets work and sometimes don’t work, including market failure and externalities, (6) the effects of government intervention in markets, (7) how consumers make choices, (8) production theory, (9) the costs of production, (10) firm behavior in competitive markets, (11) firm behavior in imperfect markets, (12) elasticity and its application, (13) markets for resources, the determination of wage rates, interest, and rent, (14) the determination of income distribution, including poverty and discrimination, (15) the determinants of international trade flows, (16) to apply economic
Student will select one First Year Experience course:
MGMT 1085 Decision Making Tools: FYE course that provides an introduction to the university, exploration of business programs and career opportunities, and tools that promote making decisions.
MGMT 1080 Problem Solving Tools: FYE course that provides an introduction to the university, exploration of business programs and career opportunities, and tools that promote solving problems.
MGMT 1050 Introduction to Business: FYE course that provides and introduction to the university, opportunity to explore business programs and career opportunities, and overview of business structure and issues.
English Composition 1001 is a writing-centered course that emphasizes the careful reading, analytical thinking, and persuasive strategies inherent in researching and writing within an academic community. Students learn that rhetorical knowledge is the basis of composing while learning to write with purpose, audience, context, and conventions in mind. Students develop rigorous academic research practices: how to locate and evaluate primary and secondary sources relevant to their line of inquiry and position their own ideas in conversation with public writing. Students also engage in regular self-reflection: articulating what they know, what they can do, and how to apply their knowledge and skills in various contexts.
The fundamentals of personal selling, customer relationship management, job analysis and specification; the process of selecting, training, compensating, and supervising salespeople; discussion of the problems and methods; and the organization and administration of sales departments, and territories. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).
Student will select a Humanities Elective.
Student will select a Natural Sciences Elective.
Student may choose any of the following course elective: Fundamentals of Computerized Accounting, Fundamentals of Tax Preparation Service Learning, Fundamentals of Topics in Accounting, Fundamentals of Advertising & Promotion, Fundamentals of Financial Planning, Stock Markets and Investments, Personal Finance, Human Resources, Human Relations, Entrepreneurship, or Fundamentals of Risk Management. The student may also take one of the First-Year Experience courses they did not complete prior this business elective.
Please note other options are available. For more information, speak to your Academic Advisor.
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Tuition is calculated on a per-credit basis. Refer to the Tuition and Fees Chart for more details.
Classes are asynchronous, some classes are in a 7-week format some are in a 14-week format. You can log on anytime 24/7 to complete your coursework. Some, but not all tests are proctored using exam proctoring software.
No. your degree will be conferred by the University of Cincinnati, which will also be reflected on your transcripts and degree.
Additional resources to support you from start to finish.
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