Curriculum: Associate of Applied Business in Marketing Management Technology

Next Term Application Deadline

07.01.2025

Total Credits

Next Term Starts

08.25.2025

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Program requires the completion of an associate degree program. Have you earned an associate degree?*
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Program requires the completion of a BSN degree program. Have you earned a BSN degree?*
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*This program is now enrolling for Summer 2025.

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Learn more about the program from Department Chair Debra Way, Program Coordinator Linda Long, Lead Faculty Professor Prince Ellis, and UC's dedicated enrollment services team.

Curriculum at a Glance

With UC Online’s Associate of Applied Business in Marketing Management Technology, all of your coursework is completed online. Upon successful completion of this program, you will be able to:

Effectively communicate in a business setting
Use critical thinking skills to solve problems
Understand and be prepared to utilize fundamental marketing concepts

Sample Curriculum

A customized curriculum map for the Marketing Management Technology program is available to fit your schedule and pace. Part-time and full-time options are available to all students. For the convenience of our online students, we offer multiple (6) start dates per year – twice in the spring, summer and fall.

Students are required to complete a minimum of 60 credit hours for the Associate Marketing Management Technology program.

View the course offerings below or in the sample curriculum map.

Accreditation: The University of Cincinnati and all of its regional campuses are accredited by the Higher Learning Commission.

CURRICULUM AT A GLANCE

Core Courses Business Related Electives

Course	Title / Description	Credit
PRFS1100	First Year Experience UC Clermont College Course: PRFS1100 Credit: 1 PRFS 1100 is a first-year experience course that facilitates students’ successful transition into college life. It focuses on navigating campus resources, developing academic habits and soft skills such as critical thinking and time management, and the application of knowledge and skills. Students in this course are also paired with academic coaches with whom they meet one-on-one throughout the semester.	1
ACCT2081	Financial Accounting Course: ACCT2081 Credit: 3 This course develops foundational knowledge and skills needed to prepare and analyze basic financial statements. Topics include cash, inventory, fixed assets, current and long-term liabilities and equity. Students will prepare multi-step income statements, classified balance sheets and statements of cash flows. Students will utilize efficiency and effectiveness ratios, as well as vertical and horizontal analysis, to evaluate financial performance.	3
ACCT2082	Managerial Accounting Course: ACCT2082 Credit: 3 This course develops foundational knowledge and skills needed to apply accounting data in planning and controlling business operations. Topics include costs, cost drivers and allocation, contribution margin and managerial budgeting.	3
BLAW2080	Legal Environment of Business Course: BLAW2080 Credit: 3 This course examines the legal environment in which business operates, and develops an understanding of the legal consequences attached to business decision making. Topics include the study of torts, contracts, property, ethics and the legal system of the United States.	3
ECON1001	Introduction to Microeconomics Course: ECON1001 Credit: 3 The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic microeconomics terms and concepts, including scarcity and choice, equilibrium, efficiency and equity, positive and normative economics, comparative advantage, and specialization, (3) the fundamental economic question of allocating scarce resources, (4) opportunity cost and the production possibility frontier, (5) supply and demand, the function of prices in markets, how markets work and sometimes don't work, including market failure and externalities, (6) the effects of government intervention in markets, (7) how consumers make choices, (8) production theory, (9) the costs of production, (10) firm behavior in competitive markets, (11) firm behavior in imperfect markets, (12) elasticity and its application, (13) markets for resources, the determination of wage rates, interest, and rent, (14) the determination of income distribution, including poverty and discrimination, (15) the determinants of international trade flows, (16) to apply economic	3
ECON1002	Introduction to Macroeconomics Course: ECON1002 Credit: 3 The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic macroeconomic terminology and concepts, including the distinction between real and nominal magnitudes, (3) the national income accounts, (4) the nature of the business cycle, (5) the determinates of important macroeconomic variables,including the level of income, the level of employment, the unemployment rate, the natural rate of unemployment, the price level, the inflation rate, productivity and the rate of interest, (6) the supply and demand for money, (7)the Federal Reserve System, (8) aggregate demand and aggregate supply, (9) the effects of fiscal and monetary policies, (10) the basics of theories of macroeconomic instability, (11) unemployment and inflation tradeoffs, (12) the effects of the federal government's budget deficit, (13) long run growth and policies to affect growth, (14) comparative advantage, (15) the determinants of foreign trade flows and exchange rates, and their effects on the domestic economy, (16) to apply economic reasoning to better understand and critically evaluate real world circumstances and events.	3
ENGL1001	English Composition Course: ENGL1001 Credit: 3 English Composition 1001 is a writing-centered course that emphasizes the careful reading, analytical thinking, and persuasive strategies inherent in researching and writing within an academic community. Students learn that rhetorical knowledge is the basis of composing while learning to write with purpose, audience, context, and conventions in mind. Students develop rigorous academic research practices: how to locate and evaluate primary and secondary sources relevant to their line of inquiry and position their own ideas in conversation with public writing. Students also engage in regular self-reflection: articulating what they know, what they can do, and how to apply their knowledge and skills in various contexts.	3
ENG2089	Course: ENG2089 Credit:
IT1001C	Computer Applications Course: IT1001C Credit: 3 In this course, students perform basic business and academic tasks on a PC running the Windows operating system. Students are provided instruction in the Microsoft Office suite that covers Word, Excel, PowerPoint and Access. Students learn how to work with a word processor, spreadsheet, data tables, and presentation software.	3
MGMT1080	Problem Solving Tools Course: MGMT1080 Credit: 3 First Year Experience (FYE) course that provides an introduction to the university, exploration of business programs and career opportunities, and tools that promote solving problems.	3
MATH1008	Foundations of Quantitative Reasoning Course: MATH1008 Credit: 3 Project-based course, emphasizing problem-solving, model-building, and basic data manipulation in real world contexts. Topics include: problem-solving, statistical reasoning, linear and exponential modeling, and modeling with geometry. Prerequisite: at least 30 on the ALEKS Math test or 420 on the Math Placement Test (MPT) is recommended.	3
MGMT2070	Fundamentals of Management Course: MGMT2070 Credit: 3 This course is an introduction to theories and techniques of management. Course topics include an overview of managerial functions, organizational communication and group theories. The course emphasizes on the application of management skills by responding to a variety of case scenarios that require identifying the case problem and deciding on an appropriate remedy. This course is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).	3
MGMT2085	Fundamentals of International Business and Cross Cultural Management Course: MGMT2085 Credit: 3 An introduction to the critical marketing, finance, accounting, organizational, and legal aspects of competing in the global marketplace. The course also examines the nature of cultural differences and their impact on working relationships and organizational structure. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward aBachelors in Business Administration (BBA).	3
MKTG2045	Fundamentals of Advertising & Promotion Course: MKTG2045 Credit: 3 A broad overview of consumer advertising and promotion and their function as dynamic elements of integrated marketing communications and the marketing process. This course is intended for theAssociate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).	3
MKTG2065	Fundamentals of Digital Marketing Course: MKTG2065 Credit: 3 Digital marketing activities, analysis, strategies, and decision making related to internet, mobile, video, social media and email marketing. Topics include SEO, Google Analytics, social media platforms and networking sites, paid research, CRM systems, word press and other relevant options. This course is intended to satisfy the Associate of Applied Business (AAB) programs. This course WILL NOT satisfy degree requirements for the Bachelor's degree in Business Administration (BBA).	3
MKTG2071	Fundamentals of Personal Selling & Sales Management Course: MKTG2071 Credit: 3 The fundamentals of personal selling, customer relationship management, job analysis and specification; the process of selecting, training,compensating, and supervising salespeople; discussion of the problems and methods; and the organization and administration of sales departments, and territories. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).	3
MKTG2080	Introduction to Marketing Course: MKTG2080 Credit: 3 Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings.	3
MKTG2085	Fundamentals of Consumer Behavior Course: MKTG2085 Credit: 3 An introductory survey to underlying principles ofconsumer behavior and its relationship to marketing strategy in a global economy. Topics include the role of consumers in the marketplace, decision making, and the influence of cultures andsubcultures. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).	3
BoK: HU	Humanities Elective Course: BoK: HU Credit: 3 Student will select a Humanities Elective.	3
BoK: NS	Natural Sciences Elective Course: BoK: NS Credit: 3 Student will select a Natural Sciences Elective.	3

Complete one. Please note that other options are availabe; see your Advisor.

Course	Title / Description	Credit
ENTR2001	Introduction to Entrepreneurship Course: ENTR2001 Credit: 3 This course prepares entrepreneurs for the rewards and pitfalls of an entrepreneurial career choice. The content focuses on the essentials of effective management of a start-up company. These topics are also applicable to successfully creating a new product or service within an existing company and as a force for social change. Understanding the positioning of a new company to meet the various marketing, financial, and technological challenges is of central emphasis as well. The course integrates "real-time' decision-making for key management issues as students follow the development of a new venture. Through cases, exercises and discussion students apply course concepts to actual business scenarios in order to practice the broad range of skills required to start and build a company in today's complex world.	3
FIN2081	Personal Finance Course: FIN2081 Credit: 3 Planning and management of personal financial problems, personal finance plans, budgets, credit and savings iinstitutions in family financing, insurance, real estate, health insurance, and other financial issues.	3
MGMT2072	Fundamentals of Human Resources Course: MGMT2072 Credit: 3 This course is an introduction to human resource management concepts, issues, and functions. Specifically, the concepts and functions of recruitment, selection, training, and development,EEO/Affirmative Action, performance appraisals, reward systems, employee benefits, unions, collective bargaining and employee relations. The course will emphasize on the applied nature of thecourse by focusing on the use case scenarios. Thiscourse is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).	3
MGMT2075	Fundamentals of Human Relations Course: MGMT2075 Credit: 3 The course emphasizes the human aspects of organizations that contribute to individual and collective effectiveness; practical and theoretical areas of motivation and leadership. The course utilizes self assessments, application scenarios and case studies to emphasize the applied nature of this course. This course is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).	3

FAQs

What’s the difference between the AAB BMT, AAB MMT, and AAB FMT Programs?
What are the difference between the Associate Business Management degree, Associate Financial Management degree, and Associate Marketing management degree?

The degree names sound similar, and they’re offered by University of Cincinnati Online. Each program welcomes students from across Ohio and beyond our state — anyone who wants to work toward their associate degree online and still have time for work and personal obligations.
- Business Management puts a focus on management.
- Marketing Management places its focus on marketing.
- Financial Management — you guessed it — emphasizes finance.
For more in-depth information read our blog post on the same subject: What Are the Differences Between the Business, Marketing and Financial Management Associate Degrees?
How do I request transcripts?
Most colleges allow you to order copies of transcripts online, by mail, or in person via the office of admissions or registrar’s office. You’ll complete a transcript request form, you may pay a small fee, and have to provide proof of identification.

If you don’t know where to start when requesting transcripts, usually, the easiest way to locate your previous college transcripts is to conduct an online search for “(your previous school name here) transcript request.”
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*Please note that international transcripts must be evaluated from a member of the National Association of Credential Evaluation Services (NACES).
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What is the format for the classes?

Classes are asynchronous, some classes are in a 7-week format some are in a 14-week format. You can log on anytime 24/7 to complete your coursework. Some, but not all tests are proctored using exam proctoring software.