Curriculum: Associate of Applied Business in Marketing Management Technology

November 15, 2021
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curriculum icon Curriculum at a Glance

With UC Online’s Associate of Applied Business in Marketing Management Technology, all of your coursework is completed online. Upon successful completion of this program, you will be able to:

  • Effectively communicate in a business setting
  • Use critical thinking skills to solve problems
  • Understand and be prepared to utilize fundamental marketing concepts

Sample Curriculum

A customized curriculum map for the Marketing Management Technology program is available to fit your schedule and pace. Part-time and full-time options are available to all students. For the convenience of our online students, we offer multiple (6) start dates per year – twice in the spring, summer and fall.

Students are required to complete a minimum of 60 credit hours for the Associate Marketing Management Technology program.

Accreditation: The University of Cincinnati and all of its regional campuses are accredited by the Higher Learning Commission.

Introduction to Microeconomics

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic microeconomics terms and concepts, including scarcity and choice, equilibrium, efficiency and equity, positive and normative economics, comparative advantage, and specialization, (3) the fundamental economic question of allocating scarce resources, (4) opportunity cost and the production possibility frontier, (5) supply and demand, the function of prices in markets, how markets work and sometimes don’t work, including market failure and externalities, (6) the effects of government intervention in markets, (7) how consumers make choices, (8) production theory, (9) the costs of production, (10) firm behavior in competitive markets, (11) firm behavior in imperfect markets, (12) elasticity and its application, (13) markets for resources, the determination of wage rates, interest, and rent, (14) the determination of income distribution, including poverty and discrimination, (15) the determinants of international trade flows, (16) to apply economic

First Year Experience Course

Student will select one First Year Experience course:

MGMT 1085 Decision Making Tools: FYE course that provides an introduction to the university, exploration of business programs and career opportunities, and tools that promote making decisions.

MGMT 1080 Problem Solving Tools: FYE course that provides an introduction to the university, exploration of business programs and career opportunities, and tools that promote solving problems.

MGMT 1050 Introduction to Business: FYE course that provides and introduction to the university, opportunity to explore business programs and career opportunities, and overview of business structure and issues.

English Composition

English Composition 1001 is a writing-centered course that emphasizes the careful reading, analytical thinking, and persuasive strategies inherent in researching and writing within an academic community. Students learn that rhetorical knowledge is the basis of composing while learning to write with purpose, audience, context, and conventions in mind. Students develop rigorous academic research practices: how to locate and evaluate primary and secondary sources relevant to their line of inquiry and position their own ideas in conversation with public writing. Students also engage in regular self-reflection: articulating what they know, what they can do, and how to apply their knowledge and skills in various contexts.

Computer Applications

In this course, students perform basic business and academic tasks on a PC running the Windows operating system. Students are provided instruction in the Microsoft Office suite that covers Word, Excel, PowerPoint and Access. Students learn how to work with a word processor, spreadsheet, data tables, and presentation software.

Financial Accounting

This course develops foundational knowledge and skills needed to prepare and analyze basic financial statements. Topics include cash, inventory, fixed assets, current and long-term liabilities and equity. Students will prepare multi-step income statements, classified balance sheets and statements of cash flows. Students will utilize efficiency and effectiveness ratios, as well as vertical and horizontal analysis, to evaluate financial performance.

Introduction to Statistics

A one-semester comprehensive introduction to statistics suitable for students in biology, nursing, allied health, and applied science. Discussion of data, frequency distributions, graphical and numerical summaries, design of statistical studies, and probability as a basis for statistical inference and prediction. The concepts and practice of statistical inference including confidence intervals, one and two sample t-tests, chi-square tests, regression and analysis of variance, with attention to selecting the procedure(s) appropriate for the question and data structure, and interpreting and using the result. Pre-requisite: At least 420 on the MPT strongly recommended.

Introduction to Marketing

Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings.

Managerial Accounting

This course develops foundational knowledge and skills needed to apply accounting data in planning and controlling business operations. Topics include costs, cost drivers and allocation, contribution margin and managerial budgeting.

Introduction to Macroeconomics

The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic macroeconomic terminology and concepts, including the distinction between real and nominal magnitudes, (3) the national income accounts, (4) the nature of the business cycle, (5) the determinates of important macroeconomic variables,including the level of income, the level of employment, the unemployment rate, the natural rate of unemployment, the price level, the inflation rate, productivity and the rate of interest, (6) the supply and demand for money, (7)the Federal Reserve System, (8) aggregate demand and aggregate supply, (9) the effects of fiscal and monetary policies, (10) the basics of theories of macroeconomic instability, (11) unemployment and inflation tradeoffs, (12) the effects of the federal government's budget deficit, (13) long run growth and policies to affect growth, (14) comparative advantage, (15) the determinants of foreign trade flows and exchange rates, and their effects on the domestic economy, (16) to apply economic reasoning to better understand and critically evaluate real world circumstances and events.

Fundamentals of Management

This course is an introduction to theories and techniques of management. Course topics include an overview of managerial functions, organizational communication and group theories. The course emphasizes on the application of management skills by responding to a variety of case scenarios that require identifying the case problem and deciding on an appropriate remedy. This course is intended for the Associate of Applied Business (AAB) program, and does not apply toward a Bachelors in Business Administration (BBA).

Fundamentals of Business Finance

This introductory course covers the fundamental elements of finance, including how to read and to use financial statements, and how to employ ratios and performance measures. The course will deal with working capital management, capital budgeting, financial leverage, capital structure, and cost of capital. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Fundamentals of Personal Selling & Sales Management

The fundamentals of personal selling, customer relationship management, job analysis and specification; the process of selecting, training, compensating, and supervising salespeople; discussion of the problems and methods; and the organization and administration of sales departments, and territories. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Humanities Elective

Student will select a Humanities Elective.

Fundamentals of Advertising & Promotion

A broad overview of consumer advertising and promotion and their function as dynamic elements of integrated marketing communications and the marketing process. This course is intended for theAssociate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Natural Sciences Elective

Student will select a Natural Sciences Elective.

Fundamentals of Digital Marketing

Digital marketing activities, analysis, strategies, and decision making related to internet, mobile, video, social media and email marketing. Topics include SEO, Google Analytics, social media platforms and networking sites, paid research, CRM systems, word press and other relevant options. This course is intended to satisfy the Associate of Applied Business (AAB) programs. This course WILL NOT satisfy degree requirements for the Bachelor's degree in Business Administration (BBA).

Intermediate Composition

Intermediate Composition is a writing-centered course that builds on what students learn in first-year composition and focuses students’ attention on theoretical underpinning of how meaning is made, understood, and communicated within and across various discourse communities and genres. The course emphasizes critical reading and writing, advanced research and analysis skills, and rhetorical sensitivity to differences in academic, professional, and public composing. This course challenges students to engage in substantive projects drawing on primary research and source analysis methods and asks students to document, communicate, and reflect on their research.

Fundamentals of Consumer Behavior

An introductory survey to underlying principles ofconsumer behavior and its relationship to marketing strategy in a global economy. Topics include the role of consumers in the marketplace, decision making, and the influence of cultures andsubcultures. This course is intended for the Associate of Applied Business (AAB) program, it does not apply toward a Bachelors in Business Administration (BBA).

Business Elective

Student may choose any of the following course elective: Fundamentals of Computerized Accounting, Fundamentals of Tax Preparation Service Learning, Fundamentals of Topics in Accounting, Fundamentals of Advertising & Promotion, Fundamentals of Financial Planning, Stock Markets and Investments, Personal Finance, Human Resources, Human Relations, Entrepreneurship, or Fundamentals of Risk Management. The student may also take one of the First-Year Experience courses they did not complete prior this business elective.

Please note other options are available. For more information, speak to your Academic Advisor.

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