Curriculum: Master of Science in Sport Administration

December 01, 2019
30 credit hours
January 13, 2020

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curriculum icon Curriculum at a Glance

The online Master of Science in Sport Administration degree at the University of Cincinnati takes a holistic approach to sports management education. Our online courses develop proficiency in key business areas, such as marketing and finance, with a curriculum tailored to the unique challenges of intercollegiate, interscholastic and professional sports.

Each course in this online program approaches athletic administration from a different angle, giving students the opportunity to develop advanced knowledge in many areas that can prepare them for future high school, college and professional sports management careers.

This program will culminate in a capstone project where you will demonstrate mastery of your new skills. You will select an industry partner, with faculty approval, to tackle a real-world challenge in your area of interest.

Take control of your future and prepare for leadership positions in athletic administration with our online Master in Sport Administration.

Managerial Strategies in Athletics

The focus of this course is on the application of leadership and management theory to issues in interscholastic and intercollegiate athletics, including organizational behavior, strategic planning, and effective human resources management. Emphasis will be placed on the issues, forces, and problems impacting decision making. The course will utilize case studies and draw from current events and trends to connect theories with practice.

Strategic Athletic Marketing and Communications

This course focuses on development of marketing and communication strategies associated with interscholastic and intercollegiate athletics; specifically, market and customer analysis, market segmentation, and marketing mix tactics. Topics will cover the strategies used to market the teams and maintain a relationship between the athletic department and media.

Revenue Generation in Athletics

This course will examine the application and effectiveness of the predominant forms of revenue generation being utilized at both the intercollegiate and interscholastic levels. Students will gain an appreciation for the intricacies of these strategies and acquisition techniques used for various types of private fund-raising campaigns, corporate sponsorship programs, ticket sales efforts and in other areas such as trademarks, licensing and special promotions.

Sport Facility Operations and Systems Management

The course will examine facility and event management within interscholastic and intercollegiate athletics. The course will examine the process of planning or renovating a new facility through a feasibility study. Management systems will include capacity management, booking and scheduling, bidding on events, maintenance and security, and ADA compliance. Issues of volunteer recruitment and management, event evaluation, and sustainability will be addressed.

Sport and the Social Context

This course is designed to provide students with an overview of the major sociological issues in interscholastic and intercollegiate athletic administration. All primary issues impacting athletics are covered, including but not limited to gender and sex, race and ethnicity, disability, religion, media involvement, and globalization.

Sport Finance and Budgeting

This course will explore conceptual and theoretical aspects of financial accounting management practices associated with the organization and operation of intercollegiate and interscholastic programs. Special emphasis will be placed on understanding budgeting methods, using financial analysis ratios, non-profit sector financing, and public financing.

Athletic Governance and Compliance

This course focuses on the structure and operations of interscholastic and intercollegiate athletic governing bodies. The class will discuss the role compliance serves in the management of athletic administration and how rules and regulations impact practices and procedures of athletic administration. Emphasis will be placed on discerning regulations, eligibility, practice, procedures, and bylaws by proactive oversight.

Risk Management in Sport

This course is designed to focus on applying knowledge and skills needed to mitigate risks in athletics. Emphasis will be placed on administering civil law concepts to common scenarios within interscholastic and intercollegiate athletics. Additionally, students will learn how to develop, implement and evaluate policies and procedures addressing areas of liability within sport organizations. Students will be able to identify proper safety guidelines and standards within a diverse set of sport contexts based on relevant case law, statutes, federal law, and industry standards.

Master's Project - Sport Administration

This course will assist students with designing, conducting and completing a project that will serve as the course culminating experience for the MS Degree in Sport Administration. Projects can take many forms, but are often practical application of the sport administration education that may benefit a community agency or organization. The project committee chair and committee member(s) will guide the student through this process. A deliverable product (e.g., research report, portfolio, manuscript) will be submitted as part of the completion of the project. The entire project must be completed to the satisfaction of the committee before a passing grade will be assigned for the course.

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The University of Cincinnati is one of the first institutions to offer online courses. Innovation in education is at the forefront of what we do. We have expanded the convenience and quality of our online learning to online degree programs. Today, we offer nearly 100 degrees from undergraduate to doctoral programs.

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