Curriculum: Marketing Graduate Certificate

Curriculum: Marketing Graduate Certificate
07.01.2025
12
08.25.2025
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curriculum icon Curriculum at a Glance

The certificate includes one core course (two semester credits) and four to five elective courses (10 semester credits). The prerequisite Marketing Foundations course is required for students without a marketing background.

Marketing certificate curriculum: 

  • Prerequisite, 1 credit
  • Core, 2 credits
  • Electives, 10 credits

To learn more about our coursework, review a sample curriculum.

PREREQUISITE COURSE

Students without a marketing background may be required to take the marketing foundation course.

Course Title / Description Credit
MKTG7000
Marketing Foundations
Course: MKTG7000
Credit: 1
The purpose of this course is to provide students with a foundation in Marketing. Concepts such as segmentation, targeting, positioning, customer and market analysis, and basic marketing planning will be introduced. This course cannot be used as an elective for Linder College of Business master's students.
1
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CORE COURSE

All students are required to take the following core course (2 hours).

Course Title / Description Credit
MKTG7035
Marketing Strategy for Managers
Course: MKTG7035
Credit: 2
This course aims to develop a conceptual framework for strategic planning and introduce a handful of analytical tools. Importantly, strategy involves wrestling with knotty problems and testing solutions in a group context. Therefore, we develop descriptive familiarity and some analytical prowess around real problems and develop vital points of reference we can utilize in future, analogous circumstances. We analyze marketing cases that pivot on substantial, contemporary issues involving branding, market selection, business definition, program development and management, among others.
2
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ELECTIVES

Students must complete 10 credit hours of electives of which all must be in the graduate marketing discipline 7000 or above. Basic Business Knowledge Course MKTG 7000 cannot be used as an elective.

Course Title / Description Credit
MKTG7XXX+
Marketing Discipline Electives (C min)
Course: MKTG7XXX+
Credit: 10
10
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