The certificate includes one core course (two semester credits) and four to five elective courses (10 semester credits). The prerequisite Marketing Foundations course is required for students without a marketing background.
Marketing certificate curriculum:
The purpose of this course is to provide students with a foundation in Marketing. Concepts such as segmentation, targeting, positioning, customer and market analysis, and basic marketing planning will be introduced.
* Master’s degree students at the Lindner College of Business who are required to take MKTG 7000 as part of their degree program may not count this toward the certificate. They will be required to take an elective instead. MKTG 7000 is a gateway course and must be taken prior to other courses in the program.
This course aims to describe many phenomena in marketing. As consumers we develop a surface familiarity with the activities and institutions of the market place but we need a closer look at the players, decision-making issues, processes and key lessons from the commercial trading environment.
We also intend to develop an understanding of system dynamics and causal linkages in the marketplace. Why do some products fail? How can we structure productive relationships? What will happen to prices when we intensify distribution or advertising? The course takes up these questions and more.
This course focuses on how to create value and growth through innovation in new and existing markets. Students will learn the skills of innovation and how to apply those skills within the context of a marketing strategy framework. Students will apply innovation methods across the entire marketing management continuum including strategy, segmentation, targeting, positioning, and the 4P’s. The course will be taught using interactive workshop methods and techniques throughout. Students will first experience these facilitation techniques while learning innovation.They will then learn and practice these techniques so that they can apply them routinely throughout their graduate experience and beyond.
Consumer behavior is the study of human responses to products, services, and the marketing of these products and services. The topic is of critical importance to managers because the focus on the consumer is the key contribution of marketing to business practice; other business functions (e.g.,finance, accounting, production) ignore the consumer. Managers who really understand the consumer develop better products and services, and also market their products and services more effectively.
Students will study the process of market analysis, customer needs assessment, new product concept development, and market launch strategy.
The purpose of this course is to introduce students to elements of advertising and promotion.The course is designed from the perspective of managers who will need to make decisions about marketing communications programs. Topics covered include: setting objectives, positioning, target audience selection, creative strategy, media strategy, advertising research and evaluation. The marketing communications program is seen as one part of the overall marketing mix. The material covered in the course is relevant for all types of organizations (large, small, public, or private).
This course is designed to provide MS/MBA students with a broad, practical overview of ethical issues in marketing. Drawing from moral philosophy and cognitive psychology, students will acquire and refine analytical and managerial decision-making skills through the application of ethical principles to moral dilemmas represented in case examples.
The primary emphasis of this course is on managerial decision-making. A central theme of this course is that good decisions are informed by a thorough understanding of the subjective biases to which individual human judgments and group decisions are prone.
Yes. The vast majority of our students work throughout their time in their academic program. It is important to assess course load and financial aid to understand how to balance school and working.
If possible, students may cut down on their work hours during a clinical portion of a program.
Most of our programs do not require onsite visits, but there are a couple of exceptions.
If you are interested in pursuing the Master of Science in Nursing-Nurse Midwifery, you will have two skills intensives that take place on campus. The Post-Master’s Psychiatric-Mental Health Nurse Practitioner program has one onsite visit that occurs during the first semester.
Yes. Many of our students qualify for some type of financial aid.
Sources of aid:
The University of Cincinnati is one of the first institutions to offer online courses. Innovation in education is at the forefront of what we do. We have expanded the convenience and quality of our online learning to online degree programs. Today, we offer nearly 100 degrees from undergraduate to doctoral programs.
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