Curriculum: Bachelor of Business Administration - Marketing

Curriculum: Bachelor of Business Administration - Marketing
03.01.2025
60-120
05.12.2025
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curriculum icon Curriculum at a Glance

All of your coursework for the Bachelor of Business Administration program is completed online. Our students are provided with the skills to take their careers to the next level or make sure they are better prepared when they begin their professional careers.

To view a sample curriculum click here.

First Year Non-Business Coursework

Course Title / Description Credit
COMM2081
Business Communication
Course: COMM2081
Credit: 3
This course introduces foundational business communication principles and practices. Students will learn to analyze different communication situations; to plan and design oral and written communications; to communicate effectively using appropriate formats, styles, and technologies; and to apply critical thinking and problem-solving skills in order to achieve desired communication objectives.
3
ENGL1001
English Composition
Course: ENGL1001
Credit: 3
English Composition 1001 is a writing-centered course that emphasizes the careful reading, analytical thinking, and persuasive strategies inherent in researching and writing within an academic community. Students learn that rhetorical knowledge is the basis of composing while learning to write with purpose, audience, context, and conventions in mind. Students develop rigorous academic research practices: how to locate and evaluate primary and secondary sources relevant to their line of inquiry and position their own ideas in conversation with public writing. Students also engage in regular self-reflection: articulating what they know, what they can do, and how to apply their knowledge and skills in various contexts.
3
MATH1044
Applied Calculus I
Course: MATH1044
Credit: 3
The first part of a two-semester sequence (MATH1044 and 1045) of courses on calculus appropriate for students in business and life sciences. Topics covered include functions, graphs, limits, continuity, properties of exponential and logarithmic functions, differentiation, higher order derivatives, curve sketching, model, solve and interpret solutions of applied optimization problems and marginal analysis.
3
MATH1045
Applied Calculus II
Course: MATH1045
Credit: 3
The second part of a two-semester sequence (MATH1044 and 1045) on calculus appropriate for students in business and life sciences. Topics covered include antidifferentiation, the fundamental theorem of calculus, numeric and technology-based estimation of definite integrals, computation of area under a curve and between two curves, model, solve and interpret solutions of consumer/producer surplus as well as present/future value problems, elasticity, improper integrals, applications to probability, functions of two variables, partial derivatives, maxima and minima of two variable functions.
3
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First Year Business Courses

Course Title / Description Credit
BA 2080
Course: BA 2080
Credit:
ECON1001
Introduction to Microeconomics
Course: ECON1001
Credit: 3
The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic microeconomics terms and concepts, including scarcity and choice, equilibrium, efficiency and equity, positive and normative economics, comparative advantage, and specialization, (3) the fundamental economic question of allocating scarce resources, (4) opportunity cost and the production possibility frontier, (5) supply and demand, the function of prices in markets, how markets work and sometimes don't work, including market failure and externalities, (6) the effects of government intervention in markets, (7) how consumers make choices, (8) production theory, (9) the costs of production, (10) firm behavior in competitive markets, (11) firm behavior in imperfect markets, (12) elasticity and its application, (13) markets for resources, the determination of wage rates, interest, and rent, (14) the determination of income distribution, including poverty and discrimination, (15) the determinants of international trade flows, (16) to apply economic
3
ECON1002
Introduction to Macroeconomics
Course: ECON1002
Credit: 3
The course assists students to learn and comprehend (1) economics as a social science that draws conclusions based on hypotheses, theories, and data in order to understand human behavior, (2) basic macroeconomic terminology and concepts, including the distinction between real and nominal magnitudes, (3) the national income accounts, (4) the nature of the business cycle, (5) the determinates of important macroeconomic variables,including the level of income, the level of employment, the unemployment rate, the natural rate of unemployment, the price level, the inflation rate, productivity and the rate of interest, (6) the supply and demand for money, (7)the Federal Reserve System, (8) aggregate demand and aggregate supply, (9) the effects of fiscal and monetary policies, (10) the basics of theories of macroeconomic instability, (11) unemployment and inflation tradeoffs, (12) the effects of the federal government's budget deficit, (13) long run growth and policies to affect growth, (14) comparative advantage, (15) the determinants of foreign trade flows and exchange rates, and their effects on the domestic economy, (16) to apply economic reasoning to better understand and critically evaluate real world circumstances and events.
3
MGMT1051
Essentials of Business
Course: MGMT1051
Credit: 2
This course, structured around Business Essentials, Business Pathways, and Entrepreneurship, lays the foundation for our college's learning objectives through the PACE platform. It combines Essentials of Business with Business Pathways to offer a holistic first-year experience, fostering academic exploration, strategic planning, and personal development. Additionally, its connection to the Entrepreneurship concentration equips students with essential skills and an innovative mindset for corporate and entrepreneurial ventures. This integrated approach ensures a comprehensive introduction to the business world.
2
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Lower Core Courses

Course Title / Description Credit
ENGL2089
Intermediate Composition
Course: ENGL2089
Credit: 3
Intermediate Composition is a writing-centered course that builds on what students learn in first-year composition and focuses students’ attention on theoretical underpinning of how meaning is made, understood, and communicated within and across various discourse communities and genres. The course emphasizes critical reading and writing, advanced research and analysis skills, and rhetorical sensitivity to differences in academic, professional, and public composing. This course challenges students to engage in substantive projects drawing on primary research and source analysis methods and asks students to document, communicate, and reflect on their research.
3
ACCT2081
Financial Accounting
Course: ACCT2081
Credit: 3
This course develops foundational knowledge and skills needed to prepare and analyze basic financial statements. Topics include cash, inventory, fixed assets, current and long-term liabilities and equity. Students will prepare multi-step income statements, classified balance sheets and statements of cash flows. Students will utilize efficiency and effectiveness ratios, as well as vertical and horizontal analysis, to evaluate financial performance.
3
ACCT2082
Managerial Accounting
Course: ACCT2082
Credit: 3
This course develops foundational knowledge and skills needed to apply accounting data in planning and controlling business operations. Topics include costs, cost drivers and allocation, contribution margin and managerial budgeting.
3
BANA2081
Business Analytics I
Course: BANA2081
Credit: 3
This course develops fundamental knowledge and skills for applying statistics to business decision making. Topics include descriptive statistics, probability distributions, sampling, confidence intervals and hypothesis testing and the use of computer software for statistical applications.
3
BANA2082
Business Analytics II
Course: BANA2082
Credit: 3
This course is a continuation of BANA 2081. It further develops fundamental knowledge and skills for applying statistical and management science models to business decision making. Topics include simple and multiple linear regression, contingency tables, chi-square tests, ANOVA, decision analysis, simulation and risk models and optimization models, including the use of software for business applications.
3
BLAW2080
Legal Environment of Business
Course: BLAW2080
Credit: 3
This course examines the legal environment in which business operates, and develops an understanding of the legal consequences attached to business decision making. Topics include the study of torts, contracts, property, ethics and the legal system of the United States.
3
IS2080C
Course: IS2080C
Credit:
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Upper Core Courses

Course Title / Description Credit
BA3080
Design Thinking, Inclusion & Ethics in Business
Course: BA3080
Credit: 3
Professionalism and character serve as integrating themes throughout the Lindner College of Business undergraduate programs and the PACE framework. This course delves deeply into these themes, as students reflect on their professional experiences. The course is comprised of three modules, each with assignments and developmental experiences: diversity and inclusion (race, gender, generational, and disability differences), self-management (emotional intelligence, personal branding, etiquette, respectful communication), and ethics (ethical decision-making, forces that lead to ethical and unethical behavior, concepts of equity in the global 21st community).
3
FIN3080C
Business Finance
Course: FIN3080C
Credit: 3
This is the core finance course required of business majors. Business Finance acquaints students with the fundamental principles of finance. The two key concepts developed in the course will be 1) the time value of money; and, 2)the trade off between risk and return. This is a 'tools' course that will provide you with the skills to analyze a wide range of financial decisions. A major emphasis in the class will be on learning how to think systematically about financial valuation and how to apply these insights to a variety of business (e.g., capital budgeting decisions) and personal (e.g., retirement planning, automobile and mortgage loans) financial problems.
3
INTB3080
Course: INTB3080
Credit:
MGMT3080
Management
Course: MGMT3080
Credit: 3
In this course, students will learn and apply the basic principles of organizational behavior and theory. We will examine a number of theories and concepts relevant to the problems and issues confronting managers today. Class sessions will consist of lecture, discussion, exercises, self-assessments, and other activities designed to help students learn relevant organizational behavior theories as well as develop vital managerial skills. The course is divided into three modules that examine the varied and interwoven levels of management: individuals, groups and teams, and organizations.
3
OM3080
Operations Management
Course: OM3080
Credit: 3
Survey of the operations function in industrial, service and public organizations. Includes forecasting, line balancing, aggregate scheduling, layout, inventory planning, work measurement, quality control, quality improvement, MRP.
3
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Capstone

Course Title / Description Credit
BA5080
Marketing Electives
Course: BA5080
Credit: 12

Students complete 18 hours of free electives from this approved list.

Marketing Electives:
Students complete twelve hours of approved marketing electives. No more than three hours of marketing study abroad coursework and three hours of approved DAAP courses may apply toward these hours.

Students must meet all prerequisites for the courses they wish to take. Prerequisites vary by course.

12
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Marketing Major Courses

Course Title / Description Credit
MKTG3080
Marketing Research
Course: MKTG3080
Credit: 3
Techniques and procedures for the systematic and objective identification, collection, analysis, dissemination and use of information that is undertaken to improve marketing/management decision making will be studied and evaluated.
3
MKTG3085
Free Electives
Course: MKTG3085
Credit: 18

Students complete 12 hours of free electives.

18
Marketing Electives
Course:
Credit: 12

Marketing major electives may be chosen from any MKTG courses at the 3000 level or higher.

12
General Education
Course:
Credit: 12

Required BoK Coursework

BoK: NS
Natural Sciences
Students complete six hours of NS coursework.

BoK: FA,HP,HU,SS
BoK Courses–FA/HP/HU/SS
Students complete six hours of approved coursework.

 

12
Foreign Language or Cultural Courses
Course:
Credit: 6

Select one of the three options:

  • Foreign Language:
    Students complete six hours of approved Foreign Language courses.
  • Cultural Courses:
    Students complete six hours of approved Cultural courses.
  • Course Mixture:
    Students complete one course from each area listed above for a total of six hours.
6
Free Electives
Course:
Credit: 18

Students complete 12 hours of free electives.

18
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